Ecommerce Exchange

How Influencer Marketing Impacts the Digital Strategy

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with Zach Riegle, to discuss how influencer marketing impacts several areas of a brands' omni-channel efforts.

Amazon Seller Central Update: Deferred Transactions

Blue Wheel President, Tom Sesti, recently sat down with Sreenath Reddy of Intentwise, Inc. to discuss the Amazon Seller Central update on Deferred Transactions as well as how this change is impacting Seller Central brands.

Tackling eCommerce Brand Challenges

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with Director of Client Services, Diana Gordon, to discuss the uphill battles eCommerce brands are facing, and how to find solutions to improve your performance efforts.

Adapting to Amazon's Operational Requirements

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with VP of Backend Operations, Anna Price, to discuss how to stay agile with constantly changing seller requirements.

An Introduction to Amazon DSP

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with our Associate Director of Amazon DSP, Claire Stevens to discuss the fundamentals of Amazon DSP.

The Growth of Retail Media

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with VP of Advertising, Tayler Jaksim to discuss the rise of retail media networks and why retail media is so beneficial for brands.

2024 eCommerce Trends

Blue Wheel's Chief Growth Officer, Nicole Reich talks about some trends coming this year in eCommerce with our VP of Sales, Zach Riegle.

Organic Social and Influencer Strategy

Blue Wheel's Chief Growth Officer, Nicole Reich talks about the importance of an organic social strategy with our Social Media Director, Dayna Henninger.

Integrating a Paid Social Strategy

Blue Wheel's Chief Growth Officer, Nicole Reich discusses all things social with our Director of Paid Social, Ragen Cooper.

Inside the Benefits of Buy with Prime

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with Amazon Partner Development Manager, Derek Majewski, to discuss Buy with Prime as it continues to evolve and make it incredibly compelling for brands to explore.

Building a Brand Protection Foundation

Blue Wheel's Chief Growth Officer, Nicole Reich, discusses the importance of establishing a strong brand protection foundation with Andy Buss, Brand Protection Manager.

Importance of Lifecycle Marketing

Nicole Reich discussed the importance of an email & SMS strategy for eCommerce brands with our Director of Lifecycle Marketing, Lisa Wendland.

Creative that Converts

Blue Wheel's Chief Growth Officer, Nicole Reich, recently sat down with our VP of Creative Services, Lindsay Kean, to talk all things creative content.

The New Blue Wheel

Blue Wheel's Chief Growth Officer, Nicole Reich, recently sat down with CEO, Eitan Reshef, for the launch our eCommerce Exchange series. In our first video of the series, Nicole & Eitan discuss Blue Wheel's strategic approach to omni-channel.