Supercharge Your KPIs with Our Full-Service Email & SMS Marketing Services

Partner with Blue Wheel to unlock unprecedented revenue growth through proven Email & SMS lifecycle marketing services designed for scale.

CONTACT US

Formula

Our proven lifecycle services model is tailored to support ecommerce brands in achieving their revenue goals. As a leading email marketing agency for ecommerce, we utilize a strategic three-pronged approach focusing on enhancing deliverability, building best-in-class lifecycle infrastructures, and increasing customer lifetime value.

Conversion

30%

Attribute 30% of your total revenue to email and SMS marketing services.

40%

Drive 40% of your lifecycle revenue through automation-based workflows.

30+ emails

Implement a comprehensive lifecycle workflow infrastructure with at least 30 total emails.

Our Clients

Our Lifecycle Core Principles

Acquisition / Deliverability

Reach 90% of Your Database

Ensure that 90% of your database is receiving your emails regularly to maximize engagement.

Achieve a 4% Email Opt-In Conversion Rate

Increase your list growth by optimizing opt-in strategies to hit at least a 4% conversion rate.

Create Seamless Customer Journeys

Eliminate “dead ends” in your lifecycle program with a consistent and engaging send cadence.

Our Proven Lifecycle Marketing Formula

Inspect

Learn more

We conduct a thorough 47-point workflow inspection to assess your current lifecycle infrastructure, identifying opportunities for improvement and scale.

Diagnose

Learn more

We benchmark your performance against industry standards, platform KPIs, and agency insights to pinpoint critical areas of improvement.

Deliver

Learn more

Our Lifecycle Marketing Impact Calculator projects baseline KPIs and provides a detailed strategy to optimize your email marketing automation and SMS marketing efforts.

get Started

Our Advanced Email and SMS Lifecycle Services
for Seamless Customer Journeys

Email and SMS Lifecycle Services

Our lifecycle services are designed to nurture your customers through every stage of their journey, from the first interaction to post-purchase engagement. We create personalized, automated email and SMS campaigns that build long-term relationships, enhance customer experience, and drive repeat business. Our tailored strategies ensure your messages are timely, relevant, and aligned with your business goals.

Full-Service Management

Our comprehensive management service is perfect for brands sending 6-30+ campaigns per month. We handle everything—from strategy and planning to execution and analysis—providing seamless support as your white-label email marketing agency. With our full-service management, you can focus on your core business while we take care of all your email and SMS marketing needs, ensuring your campaigns are effective and on-brand.

Comprehensive Campaign Management

We manage every aspect of your email and SMS campaigns, from crafting compelling content and designing eye-catching templates to segmentation, personalization, and A/B testing. Our team ensures your campaigns not only reach your audience but also engage and convert them, maximizing your return on investment.

Quarterly Refresh of Workflows and Strategy

Your business is dynamic, and so should be your marketing strategy. We provide ongoing consulting and quarterly refreshes of your workflows and strategies to ensure they stay aligned with your evolving business needs. This includes updating existing automation, refining customer journeys, and introducing new tactics to keep your audience engaged and your campaigns effective.

Automated Workflow Design & Optimization

We create customized automated workflows that guide your customers seamlessly through their journey. From welcome series and cart abandonment reminders to re-engagement and post-purchase follow-ups, we design and implement workflows that enhance customer experience and boost retention. Our team continuously monitors and optimizes these workflows to improve performance and adapt to changing customer behavior.

Advanced Segmentation & Personalization

We leverage advanced segmentation techniques to deliver highly targeted messages that resonate with different customer groups. By understanding your audience’s behavior, preferences, and purchase history, we personalize content that drives engagement and conversions. This personalized approach ensures that every email and SMS feels relevant and valuable to your customers.

Performance Tracking & Optimization

To ensure your campaigns achieve the best results, we provide detailed performance tracking and analytics. We monitor key metrics, conduct regular A/B testing, and make data-driven adjustments to optimize open rates, click-through rates, and overall campaign performance. Our proactive approach ensures that your email and SMS marketing continues to evolve and improve over time.

Compliance & Deliverability Management

We prioritize compliance with industry regulations like CAN-SPAM, GDPR, and TCPA to protect your brand reputation and ensure your messages reach the inbox, not the spam folder. Our deliverability management includes list hygiene, sender reputation monitoring, and best practices implementation to maximize deliverability and campaign success.

Versatility Across Leading Email Platforms

Our team is well-versed in working with a wide range of email platforms, ensuring flexibility and adaptability to meet your brand's specific needs. Whether you're just starting or looking to optimize your current strategy, we bring our expertise to popular platforms, including Emarsys, Klaviyo, Hubspot, Mailchimp, Listrak, Braze, Iterable, Attentive, Yotpo, and more. Whether you're launching new campaigns or optimizing an existing strategy, we ensure seamless integration with your preferred tools, delivering performance-driven email marketing solutions that help you achieve your business goals.

Reach 90% of Your Database and Create Seamless Customer Journeys.

Book a Free Strategy Call with Our Team

A Powerhouse Team for Your Email Marketing Needs

Our team is a dynamic blend of creative designers who specialize in crafting visually stunning, brand-consistent email templates, strategic thinkers with years of experience in optimizing email campaigns for conversions, and technical experts proficient in coding, deliverability, and data analysis. Each member brings a unique strength—whether it’s design innovation, campaign strategy, or technical precision—ensuring we deliver high-performing, results-driven campaigns that elevate your brand and drive measurable success.

FAQs

How successful are email marketing campaigns?

Email marketing campaigns remain highly successful, with an average ROI of $36 for every $1 spent5. This makes email marketing one of the most effective digital marketing channels available.

Is email marketing still effective in 2024?

Email marketing is still very effective in 2024, with 4 billion daily email users expected to grow to 4.6 billion by 2025. It continues to be a powerful tool for reaching and engaging customers.

What is a good email click rate?

A good email click-through rate is typically between 2-5%, though this can vary by industry. Anything above 2% is generally considered good performance.

What is the ROI of email marketing?

The ROI of email marketing is exceptionally high at $36 for every $1 spent on average. This makes it one of the highest-ROI marketing channels available to businesses.

How long should you run an email campaign?

The length of an email campaign depends on its goals, but most campaigns run for 2-4 weeks. Longer campaigns risk fatigue, while shorter ones may not provide enough time for impact.

How can email marketing fuel your overall inbound strategy?

Email marketing fuels inbound strategy by nurturing leads, providing valuable content, and guiding prospects through the buyer's journey. It's an essential tool for building relationships and driving conversions.

Why is segmentation important in email marketing?

Segmentation is crucial in email marketing as it allows for more personalized, relevant content to be sent to specific audience groups. This leads to stronger results for exceeding goals of engagement and conversion.

What is the average open rate for email marketing?

The average email open rate across industries is around 21.33%. However, this can vary significantly based on factors like industry, audience, and content.

Why email marketing is important?

Email marketing is important because it provides a direct, personalized channel to communicate with customers, build brand loyalty, and drive sales. It's cost-effective and offers high ROI.

How effective is email marketing?

Email marketing is highly effective, with 31% of marketers using it as a key strategy. It allows for targeted, personalized communication at scale, making it a powerful tool for businesses of all sizes.

All metrics are sourced from Hubspot.

get Started

Case Studies

VOLOOM

+322.7%

YoY Revenue Increase from One-Off Email Campaigns

Lifecycle Marketing

Jack Black

+38%

Increase in total placed order value

Lifecycle Marketing

What Our Clients Say

Bringing our DSP advertising under the Blue Wheel umbrella has allowed Ariat to manage our marketing portfolio holistically, gain insights from our campaigns from both the display and sponsored perspective, and created efficiencies in the ability to pivot quickly based on trends and optimalizations.

Emily Kidwell

,

Ariat

What Our Clients Say

"What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure ‘agency.’ They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth."

Paul Griffiths

,

APG Cash Drawer

President & CEO

Resources

Lifecycle Mastery: Email & SMS Strategy

In this webinar, our Director of Lifecycle Marketing sits down with our partners at BWG Connect to discuss strategic efforts to optimize both workflows and campaigns.

read more

Adding SMS to your Lifecycle Marketing Strategy

In this blog, we outline the types of messages to consider when communicating with your customers and prospects.

read more

Ecommerce Exchange: Lifecycle Strategy

Blue Wheel's CGO, Nicole Reich, chats with our Director of Lifecycle, Lisa Wendland, about the importance of a lifecycle marketing strategy.

read more

Ready to expand your brand?
Drop us a line.

Which services are you interested in? Check all that apply.
Blue Wheel is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow Blue Wheel to store and process the personal information submitted above to provide you the content requested.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.