The Best Beauty & Skincare Marketing Agency

We’re your beauty BFF

plump your sales & get glowing results

Blue Wheel is a leading beauty marketing agency that specializes in advertising beauty, cosmetic and skincare products to an entirely new generation of shoppers online. Whether it’s owning your brand organically or crafting the type of beauty advertising campaigns that truly resonate with audiences and make them purchase your products, we’re the best beauty and cosmetic marketing company you can partner with. From Grande Cosmetics to Erno Laszlo, we’ve used our beauty and cosmetic marketing expertise to build luxury beauty brands into the hottest online beauty products.

Select beauty and skincare clients

Guided Selling by Blue Wheel

We Understand the Cosmetics & Skincare Customer

For beauty marketing or cosmetic marketing, the practice of Guided Selling is absolutely essential. The end customer is smarter and savvier than ever. It’s important for your digital experience to mimic the in-store shopping experience as much as possible. We understand the importance of how-to and application videos, user-generated content, filterable reviews, and rich content to guide the user to purchase at the right moment, in the right way.

beauty marketing agency social media

Social Media

Beauty Brand Marketing

Social media is the beauty industry’s most important channel for general brand awareness and education. It’s crucial to not only provide our target beauty and skincare customer with a constant flow of engaging and educational content, but to also provide an incentive to pay attention and engage.

beauty marketing agency instagram

Digital Marketing

Digital Advertising for Skincare & Cosmetic Brands

Ultimately, we want to increase sales and revenue of your brand. Digital advertising is the final piece that connects all of the aforementioned channels, in order to drive new awareness, engagement, and ultimately sales to your new beauty e-commerce site. We provide all creative and optimization necessary to ensure the profitability of your campaigns in just a few short months.

Facebook Ads
Instagram Ads
Google Ads
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Bing ads
beauty marketing agency paid social

Digital Marketing

Facebook Advertising & Instagram Stories

Facebook Advertising and Instagram Stories are two of the top digital channels to promote awareness and drive sales. We carefully curate our ads using a pre-determined mix of lifestyle and product shots, informational and promotional videos, and user-generated or influencer-generated content. By leveraging various forms of content, we can not only give your brand’s ads the proper aesthetic, but also the third-party validation that is crucial today.

beauty marketing agency content

Real Results

An Emerging Skincare Brand


Social Media Advertising

A Buzzworthy Skincare Brand


Growth in Daily Revenue

A Luxury Skincare Brand


Holiday ROAS

How you look is everything

don't let your content fall flat

Whether you’re showcasing the shade range of your eyeshadow, your makeup-removing balm, or the golden hour light hitting your serum just right, your creative needs to be top notch. And by top notch we mean “able to sell your products to people who want them.”

We have a team of creatives that specialize in content creation. They create photographs, GIFs, and videos to up your advertising game and convert viewers into customers — all through the power of creative.

Let’s Chat

We have a solution for your brand.