Keep your brand safe from counterfeiters and unauthorized sellers with our brand protection solutions.
At Blue Wheel, we go beyond software to become a seamless extension of your team, providing tailored brand protection strategies and operational excellence to safeguard your brand’s integrity, revenue, and customer trust in a complex digital marketplace. Our online brand protection solutions are comprehensive and adaptable to meet your needs.
Our approach to brand protection empowers you to take charge of your online presence from the ground up. By addressing issues at their source, we lay the foundation for effective brand control. This allows us to develop a comprehensive brand protection strategy that enforces brand control and manages both brand cleanup and ongoing protection efforts using industry-leading technology.
We offer specialized support backed by the latest tools to assist you with unauthorized reseller takedowns, MAP monitoring services, and trademark enforcement.
Blue Wheel offers more than just access to software; we provide a dedicated team of experts, including Brand Protection Strategists and IP professionals, who actively manage and optimize brand protection operations.
We tailor our brand protection strategies to each brand's unique challenges and needs. With us, there is no "one-size-fits-all" approach to digital brand protection.
Our brand protection solutions address unauthorized sellers, IP infringement, and counterfeit products across leading marketplaces. While we specialize in U.S. platforms, our expertise extends to other websites and international markets.
By maintaining proper product distribution and tackling unauthorized sellers, the service ensures brands retain their premium reputation and consumer trust.
Reducing infringing or unauthorized listings while enforcing MAP compliance protects your brand's integrity and drives positive results for legitimate sales and revenue.
Our brand protection services act as a team extension, reducing the operational burden and allowing you to focus on your core business.
Reduction of Unauthorized Sellers in 6 Months
Removed Unauthorized Listings in 6 Months
Lost Sales Decrease After 6 Months
Win Rate % After 6 Months
In a competitive digital marketplace, challenges like unauthorized sellers, price erosion, and MAP (Minimum Advertised Price) violations can jeopardize your brand’s value and customer trust. We go beyond standard online brand protection solutions to provide a comprehensive approach that safeguards your brand’s reputation and market position.
Our services combine cutting-edge technology with a team of dedicated Brand Protection Strategists and IP experts. From enforcing MAP policies to addressing unauthorized sellers and protecting your intellectual property, we work together to ensure your brand remains strong and in control.
Trusted by some of the most respected retail brands, we empower you to maintain consistency, protect your margins, and elevate your presence across marketplaces. With Blue Wheel, your brand’s integrity and future are in the best hands.
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We cover Amazon, Walmart, eBay, and Google Shopping, with access to many other marketplaces and websites. If you require coverage for a specific platform, our partner technology can develop a specialized scraping solution to conduct targeted data extractions.
Blue Wheel’s brand protection specialists combine knowledge and experience with software technologies.
We begin by establishing the baseline for your brand protection needs. Through an in-depth analysis, we identify unauthorized sellers, MAP violations, and other threats to your brand's distribution
and pricing integrity. This foundational step provides a clear understanding of your brand’s unique challenges and sets the stage for strategic enforcement.
Using the insights from our baseline report, we develop a tailored strategic plan to regain control over your brand. Our proactive approach ensures:
We take enforcement seriously, combining the power of technology with the expertise of our team to deliver results:
“Blue Wheel helped us achieve our goals by launching our Amazon store and assisting in the removal of illegal sellers. The Brand Protection team is consistent in their efforts, and since the start of our partnership, we have only seen a few illegal sellers arise. I highly recommend Blue Wheel, as compliance with Amazon requires both connections and consistency.”
Chief Strategy Officer
At Blue Wheel, we understand that every brand is unique, with its own policies and challenges. Our brand protection strategies are fully customizable and designed to align with your specific requirements and established policies. We collaborate with you to ensure that every action we take reflects your brand’s values and complies with your guidelines.
What is the First Sale Doctrine?
The First Sale Doctrine allows anyone to legally resell a genuine product without brand authorization, as long as the product is not materially different from what the consumer would receive from an authorized seller. While lawful, it can disrupt your distribution strategy, which is where our enforcement efforts come into play.
Why is a reseller policy important?
A reseller policy is a crucial tool for protecting your brand’s integrity. It defines how and to whom your products may be sold, providing clear guidelines for your authorized sellers. A well-drafted reseller policy helps you restrict unauthorized sales on online marketplaces, ensuring compliance with your brand’s distribution strategy and pricing standards.
Why is it necessary to include invoice verbiage?
Including specific verbiage on your invoices strengthens your enforcement strategy. It serves as documented evidence that sellers were informed of your policies. This added layer of documentation supports complaints against violators on platforms like Amazon, ensuring your case is validated.
Why do you need a compliance email?
The compliance email is a critical communication tool for connecting with both authorized and unauthorized resellers. It’s also used to link to your Brand Registry account, automate messaging for MAP enforcement, and streamline communication for addressing policy violations.
How does a compliance email support my brand strategy?
A compliance email helps us:
What is a Test Buy?
A Test Buy is a key tool in identifying issues with unauthorized sellers or MAP violations. By purchasing a product from a suspect seller, we can confirm whether the seller is adhering to your policies. This process ensures compliance and helps maintain your brand’s integrity.
How do I limit distribution to my authorized dealers on Amazon?
The best way to control your distribution is by updating your distribution agreements or implementing a publicly accessible Online Reselling Policy. These measures make it clear who is authorized to sell your products and provide the foundation for enforcement actions.
Is it necessary to update my product warranties and share them online?
Absolutely. Publicizing your product warranties ensures transparency and reinforces trust with authorized distributors and sellers. It also helps consumers differentiate between authentic productsand unauthorized listings, adding another layer of brand protection.
Can I just use brand gating to protect my listings?
Brand gating helps address counterfeit issues, but it’s not designed to target unauthorized sellers. Additionally, not all categories and products qualify for gating. A robust enforcement strategy isoften required to complement brand gating.
I don’t have a MAP policy. Can I still enforce pricing?
Yes, but without a MAP policy, enforcement becomes more challenging. MAP policies provide clear guidelines for pricing, helping you prevent price erosion and maintain brand value. Evenwithout one, we can still assist in addressing unauthorized sellers and developing strategies to protect your pricing integrity.
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