Guides

Guide to Amazon Marketing Cloud & Amazon DSP

Amazon Marketing Cloud (AMC) and Amazon Demand-Side Platform (ADSP) are integral pillars of Amazon's advertising ecosystem. Our guide covers the fundamentals of both platforms, showing how they provide advertisers with precision targeting, advanced campaign optimization, and comprehensive audience insights, for driving impactful advertising strategies and maximizing ROI.

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Omni-Channel Guide to eCommerce Success

In our Omni-Channel Guide for eCommerce Success, we break down the steps that we implement when creating an omni-channel strategy so your brand can see eCommerce success in 2024.

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The Ultimate Guide to TikTok Shop

With the launch of TikTok Shop, social commerce is getting closer to connecting the stages of customer lifecycle - from awareness to purchase. Are you curious about TikTok Shop but unsure of getting started? We answer all your questions in our downloadable guide.

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Digital-First Creative for the Omni-Channel Era

Digital-first creative are videos, images, and GIFs that are created specifically for digital use, whether in online advertising, organic social media, or eCommerce stores.

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Content Considerations: Amazon Brand Store & Amazon Posts

With Amazon.com adding nearly 700 new sellers daily, ensuring you have an established brand presence is key. Brand Stores, Posts, and A+ Content are some of the best ways to build brand awareness and to promote customer loyalty on - and off - Amazon.

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Reports

January 2024 Amazon Industry Report: Sales Trends by Category

In this report, we're taking a look at year-over-year data and how the top categories are performing at the beginning of 2024 in comparison to January 2023.

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2023 Q4 DTC Advertising Report: Apparel

This report provides an overview on DTC advertising benchmarks and insights for the apparel industry for Q4, 2023.

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2023 Q4 DTC Advertising Report: Health & Beauty

This report provides an overview on DTC advertising benchmarks and insights for the Health & Beauty industry for Q4, 2023.

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2023 Q3 DTC Advertising Report: Apparel

This report provides an overview on DTC advertising benchmarks and insights for the Apparel industry for Q3, 2023.

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2023 Q3 DTC Advertising Report: Health & Beauty

This report provides an overview on DTC advertising benchmarks and insights for the Health & Beauty industry for Q3, 2023.

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September 2023 Amazon Industry Report: Sales Trends by Category

This report provides an overview on post-Prime Day numbers and how the top industries are performing in the aftermath of the event. It provides month over month data (July vs August 2023)

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August 2023 Amazon Industry Report: Sales Trends by Category

This report provides an overview of competitive insights that enables brands to benchmark themselves against ongoing industry trends. Month over month data (June vs July 2023)

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