Guides
The Ultimate Brand Protection Guide
Brand safety is a key priority for 77% of brands, while 85% of companies have experienced trademark infringement. Brand protection is more than defending your products; it’s a business-critical strategy to secure long-term revenue, customer trust, and market position. It includes monitoring your authorized sellers and resellers to ensure they abide by your pricing and brand standards, reporting knockoffs, enforcing MAP, and removing unauthorized sellers.
Guide to Amazon Marketing Cloud & Amazon DSP
Amazon Marketing Cloud (AMC) and Amazon Demand-Side Platform (ADSP) are integral pillars of Amazon's advertising ecosystem. Our guide covers the fundamentals of both platforms, showing how they provide advertisers with precision targeting, advanced campaign optimization, and comprehensive audience insights, for driving impactful advertising strategies and maximizing ROI.
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Content Considerations: Amazon Brand Store & Amazon Posts
With Amazon.com adding nearly 700 new sellers daily, ensuring you have an established brand presence is key. Brand Stores, Posts, and A+ Content are some of the best ways to build brand awareness and to promote customer loyalty on - and off - Amazon.
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