Attract, Convert, Retain, Measure.
Blue Wheel solves the problem of fragmentation by not simply managing commerce channels, but uniting strategy, data, platforms and people — so brands can amplify their growth, cohesion, and presence
Driving Measurable Growth at Scale
Brands We’re Proud to Support



Where Commerce Starts to Break Down
Your customers move between Amazon, TikTok, paid media, and your site without friction. But behind the scenes, those channels are managed separately, with different data, teams, and strategies driving each one.
That makes it harder to see what’s actually working, where to invest next, and how to scale efficiently. Instead of building momentum, you’re managing complexity and trying to connect the dots across your business.

From Fragmentation to Commerce United
Commerce United means your acquisition strategy informs your creative, your data strengthens every channel, and what you learn in one part of the business carries throughto the rest.
Blue Wheel brings this together through experienced operators who connect strategy and execution across your business. Whether you’re optimizing a single channel or aligning your full ecosystem, we create the structure needed to scale with clarity and control.
Commerce United Starts Here
Retail Media
Drive visibility and conversion across retail platforms with smarter targeting and performance-focused optimization.
Marketplace
Scale revenue across Amazon and retail marketplaces through strategic growth and marketplace optimization.
DTC Growth
Drive direct-to-consumer growth across digital channels through connected strategies that improve acquisition and retention.
Social Commerce
Create performance-driven content that strengthens engagement, builds brand affinity, and drives conversion.
Commerce Intelligence
Turn commerce data into smarter growth decisions with clearer insights and actionable performance analysis.
Performance Creative
Create performance-driven content that captures attention, strengthens engagement, and drives conversion.
What Our Partners Are Saying
We believe strong partnerships create stronger results. Hear directly from the brands we’ve helped move forward.

Lisa and her team were able to quickly accelerate all of our email and lifecycle marketing programs within a matter of weeks. After our initial engagement, our website conversion rate increased by 183%. We now rely on her team's expertise to fill in knowledge gaps and optimize our programs on an ongoing basis.

We have really enjoyed working with Blue Wheel to help us launch and sustain our key digital transformation initiatives. Launching a DTC and CRM platform concurrently was a heavy lift, but their team was in lock-step with us from the beginning helping to guide and implement strategies and work closely with our teams on ensuring proper set up. 1P is the cornerstone of our initiatives and Blue Wheel’s depth of experience across a variety of categories has provided much value to our day-today-teams and our executives. From acquiring to retaining customers, they know what works. They act as a true extension of Kao.

Blue Wheel has been a great partner as we continue to build out and refine our email marketing strategy. They have helped us to transform how we think about our marketing flows to ensure we are touching the customer at key times throughout their purchase journey. Additionally, they have helped us to increase our email list size through various A/B tests to ensure we are always increasing our funnel of contacts.
Commerce moves faster when teams move together.
Connect with our experts to build smarter, unified growth across every commerce channel.












