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Unlock the full potential of retail media advertising with our specialized agency. We are dedicated to advancing your brand's goals through our proven expertise, customized solutions, and comprehensive support.
Retail media is rapidly emerging as one of the most dynamic advertising channels. It enables you to advertise within extensive retail media networks, leveraging first-party data to precisely target customers at various stages of their purchasing journey.
At Blue Wheel, we harness the power of retail media to deliver outstanding results. With years of experience and an in-depth understanding of the retail landscape, we empower brands to enhance their visibility, reach their target audience, and boost sales. Our services include targeted ad placements on platforms such as Meta, TikTok, Criteo, Google, and Instacart. We drive traffic to Amazon, Walmart, Walgreens, Target, Nordstrom, Ulta, Macy's, Bloomingdales, BestBuy, Lowes, Home Depot, CVS, Uber, DoorDash, Kroger, Albertsons, and more.
Do you want to get your brand in front of high-intent customers?
Retail media allows you to seamlessly integrate advertising into customers’ shopping experience. It enables you to capture their attention at key decision-making moments and deliver promotional messages naturally and non-intrusively.
Does your brand require assistance with complex integration processes?
Incorporating retail media services into existing systems can be daunting. As a seasoned retail marketing agency, we ensure flawless integration by leveraging existing setups or assisting clients in establishing new accounts with retail platforms.
Do you need help measuring the success of your campaigns?
With clear evaluation metrics, we can regularly monitor and determine the success of your retail media campaigns. We provide comprehensive analytics and reporting capabilities to track key performance metrics, including impressions, clicks, and CTR, and assess campaign effectiveness.
With over 7 years of experience in retail media advertising, we excel in crafting strategic campaigns that align with your brand objectives. Our specialization in retail media allows us to leverage deep industry knowledge to target your audience effectively. Our expertise encompasses advanced retargeting strategies designed to enhance full-funnel awareness and drive significant traffic growth.
We engage in detailed discussions with our potential clients to understand the various aspects of their retail media campaigns. This thorough understanding enables us to tailor our strategies to meet your specific goals. By accommodating your budget and unique needs, including creative requirements, we deliver custom-made solutions that ensure cost-effectiveness and maximize return on investment.
Our comprehensive approach covers every stage of your retail media campaign, from planning and execution to performance tracking and optimization. Whether you are launching a new product, promoting seasonal offers, or building brand awareness, we provide end-to-end solutions to meet your unique needs. We ensure that your campaigns are seamlessly integrated across multiple channels for maximum impact.
Benefit from our extensive network of retail partners, which includes industry leaders such as Amazon, Walmart, Target, Instacart, and Chewy. Our strategic partnerships allow us to secure prime advertising placements, thereby maximizing your brand's visibility across top retail platforms. These collaborations enable us to deliver exceptional results and drive your brand's success.
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In a competitive retail marketplace, standing out is crucial. Our team of experienced designers, video editors, and copywriters work closely with you to create compelling creative content that resonates with your audience. We develop engaging ads and messaging that drive action and generate measurable results, ensuring your brand captures attention and drives conversions.
Our clients receive personalized support from our dedicated team of account managers and advertising strategists. We offer bi-weekly calls and detailed reporting to ensure a smooth and successful campaign experience. We proactively address common questions and concerns, providing clarity and transparency throughout each retail media campaign.
"The Blue Wheel team has been instrumental with helping our business grow through Amazon ad campaigns. Without them, we struggled to increase sessions and impressions with our unique inventory and business strategy. They’ve allowed me to focus on other key areas to grow the business. Great team to work with!"
Business Operations
"What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure ‘agency.’ They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth."
President & CEO
At Blue Wheel, we provide robust analytics and reporting capabilities to ensure your campaigns are performing at their best. We focus on key metrics such as engagement rates, impressions, and sales trends to measure campaign success effectively. Our team of experts continuously monitors campaign performance and makes data-driven optimizations to achieve your goals. By leveraging advanced analytics, we provide actionable insights that help you understand your audience better and refine your strategies for maximum impact.
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We utilize insights from your existing campaigns to employ strategic audience targeting, ensuring your ads reach the most qualified prospects. Our approach minimizes overlap with other advertising channels, enhancing the efficiency of your marketing efforts. By understanding your audience's behavior and preferences, we tailor our targeting strategies to connect with potential customers at the right time and place, driving higher engagement and conversion rates.
Our creative team excels in developing eye-catching display ads and engaging video content that capture attention and inspire action. We understand the importance of keeping your campaigns fresh and relevant, which is why we implement regular creative refreshes and optimization strategies. This ensures that your ads remain engaging and effective, driving maximum results for your brand. From concept to execution, we work closely with you to create compelling assets that resonate with your audience and elevate your brand's presence.
Our advertising specialists manage campaigns across a variety of retail platforms, including Meta, TikTok, Google, and Instacart. By leveraging these diverse channels, we maximize your brand's visibility and reach. Our multi-channel approach ensures that your message is consistently delivered to your target audience, regardless of where they are in their purchasing journey. We coordinate and optimize your campaigns across these platforms to drive traffic, increase engagement, and boost sales.
How do we ensure seamless retail media integration into our clients’ existing systems?
Blue Wheel takes insights from clients’ other running campaigns, such as DTC support, to inform creative or audience selection. We also ensure not to target the same audiences if we run retail support on existing channels. For example, if our client is running DTC and Retail campaigns on Meta, we won’t target what’s running on DTC and vice versa to prevent overlap. With retail media, it’s as simple as using what is set up in terms of existing systems or reaching out to vendors to get an account set up on behalf of the client.
What retail media channels can we manage?
Our team performs targeted ad placement in front of customers who are at or near the point of purchase. For this scope, we use the following platforms:
Which key metrics do you observe to track and measure retail media campaign performance?
We may not have access to sales and customer journey data for retail media in the same manner as we do on Marketplace and DTC, but we evaluate engagement metrics such as thumb stop and click-through rates. This helps us determine if your audiences engage with your content and click through to your website. We track impressions and frequency to see how many people are reached and if it is a qualified reach. To identify trends, we examine sales reports over a 3-6-month period. For platforms like Instacart and Criteo, where we can track sales, we report via Command Centers.
What are our best creative practices for retail media, and how often do we switch creative?
To achieve the best results with your creative for retail media, include the retailer’s logo on your assets, place “Available at” at the end of your video or GIF, and mention the retailer in the copy. In addition, ensure that your Display URL and landing page are the retailer. Using video format, reviews, and UGC will improve your brand’s social proof. We suggest testing out different retail media creatives every 2-3 or 6-8 weeks.
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