How Influencer Marketing Impacts the Digital Strategy

Blue Wheel's Chief Growth Officer, Nicole Reich sits down with Zach Riegle, to discuss how influencer marketing impacts several areas of a brands' omni-channel efforts.

On this episode of our eCommerce Exchange series, Nicole Reich and Zach Riegle discuss the opportunities among influencer marketing and its impact on the overall digital strategy. In this session, Zach & Nicole discuss the three areas in which influencer marketing impacts: 

  1. The impact on advertising
  2. The impact on organic social media growth
  3. The impact on DTC and marketplace conversion

Additional Resources

Digital Marketing Agency vs. In-House Marketing: Considerations and Benefits

read more

How to Get the Most Out of Your Ad Dollars Across DTC

read more

Omni-Channel Retailing: Maximizing Sales with an Omni-Channel Agency

read more