In this eCommerce Exchange episode, Nicole Reich sits down with Amazon Partner Development Manager, Derek Majewski, to discuss Buy with Prime as it continues to evolve and make it incredibly compelling for brands to explore.
- A high-level overview of Buy with Prime.
- Examples of eCommerce brands who've seen positive impact on conversions using Buy with Prime.
- Derek talks about the recent news around Amazon's Buy with Prime collaboration with Shopify, allowing Shopify merchants to add Buy with Prime to their store.
- Significance of merchants receiving shopper order information, including email addresses to build customer relationships & provide merchant support.
- Benefits around merchants adding Buy with Prime to their store.
