Creative that Converts

Blue Wheel's Chief Growth Officer, Nicole Reich, recently sat down with our VP of Creative Services, Lindsay Kean, to talk all things creative content.

In this video, Nicole & Lindsay discuss Blue Wheel's strategic approach to creating content that converts:

  • A quick overview of Conversion Creative - our unique philosophy for developing advertising creative for brands that converts.
  • Best practices for using creative for brands.
  • Tactical examples of how to implement these best practices into current creative efforts.
  • Challenges faced by brands, particularly as they prep for Q4.
  • Tying creative services into the Performance Commerce Effect (PCE) *spoiler alert - creative hits nearly every aspect of the bowtie!

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Additional Resources

Digital-First Creative: Rethinking Creative Content for the Omni-Channel Era

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TikTok Strategy: Leveraging the Power of Short-Form Video Content

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The Complete Guide to Digital Ad Sizes for 2023

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