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Do you have what it takes to become a Pro Seller on Walmart? The requirements and benefits of being a Walmart Pro Seller have recently changed - what does this mean for you and your business? Read more to find out how these changes can unlock exciting opportunities!
What is the Walmart Pro Seller Badge?
When you sell on Walmart, you get a seller rating attached to your profile. This rating not only showcases your credibility but also serves as a beacon of trust for customers browsing Walmart.com. The rating helps shoppers gauge their confidence before purchasing, making your reputation a key player in their purchasing journey. The assigned tiers include:
- Pro Seller
- Advanced Seller
- Rising Seller
- Seller
Essentially, the more well-established you become on Walmart, and the more orders that go through smoothly, without any issues will result in a higher seller rating. Pro-Seller Benefits include:
- Earn the Pro-Seller badge on your product listings
- Get a 10% discount on your Pro Listings
- Chance to get special Walmart capital terms
- Get review accelerator credits
- Get discounts on the Ship with Walmart program
- Receive faster payouts
How to Get the Walmart Pro Seller Badge:
The requirements for gaining the Pro-Seller status include:
- >95% On-time delivery rate
- <1.5%Seller-accountable Cancellation rate
- >95%Seller Response Rate
- >50%Shipping Score
- >75%Content Quality Score
- >60%Price Competitiveness Score
Maintaining the Walmart Pro Seller Badge:
When it comes to maintaining your Pro Seller status on Walmart, consistency is key. It’s not an unachievable goal to earn the Pro Seller tier on Walmart, but if you’re currently just a “regular” seller, it’s going to take some time and effort. Some rules of thumb include:
- Avoid late or canceled orders
- Ensure you’re shipping with proper delivery speeds resulting in on-time deliveries
- Always respond to customers within 48 hours
- Optimize your listings for a higher content quality score
- Strive for competitive prices on Walmart
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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