Amazon now highlights return rate badges on product listings that show unusually high or low return rates. Stay ahead of potential issues by monitoring your Voice of the Customer dashboard for valuable insights into at-risk ASINs, allowing you to quickly address concerns and maintain customer trust.
What is the High Returns Badge on Amazon?
If your product is experiencing a high return rate, you might be in danger of earning the dreaded "Frequently Returned Item" badge on your Amazon listing. This eye-catching warning shows up right on your product page, instantly raising doubts for potential buyers and possibly driving them away.
Why Do Return Badges Impact Your Sales on Amazon?
A high return rate warning can have a significant impact on consumer trust. When shoppers see that a product has been frequently returned, it raises concerns about the product’s quality and the accuracy of its description. This hesitation can quickly lead to fewer conversions and ultimately, lower sales.
To protect your reputation and increase conversions, it's essential to identify and address the root causes behind those high return rates. Whether it's product defects, misleading descriptions, or poor customer service, tackling these issues head-on can prevent the high return rate badge from appearing on your Amazon product pages.
On the other hand, products with low return rate badges benefit from increased consumer trust. A low return rate badge signals to potential buyers that this product is reliable, well-liked, and worth the investment. This trust factor can significantly influence purchasing decisions and, as a result, lead to increased sales.
How Can Amazon Sellers Avoid the High Return Badge?
Avoiding high return rates on Amazon is made simpler by utilizing the Voice of a Customer page. Get insights into ASINs that are at-risk of the high return rate badge, as well as ASINs that already have the badge displayed.
If your ASIN is at risk or already has the high return rate badge displayed, it’s important to get to the bottom of the issue, and resolve the underlying problems to improve your return rates:
- Ensure your listing details are 100% accurate – it's easy to make a mistake when creating a product page on Amazon, so if you’re getting a high number of returns, it’s important to double check that the content is correct.
- Perform a physical inspection of the product – is it possible that it was mislabeled with the wrong product code, resulting in customers receiving the wrong product? Or could you have received a defective product batch?
- Determine if your product pages lack critical details such as product compatibility, resulting in a high customer return rate. Is there an opportunity to create more infographics to better explain how your product functions to better enhance customer understanding prior to purchase? The more details you can add to your listing, the better informed your customers will be, leading to fewer returns.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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