Successful resellers do a lot of product research before deciding to add a new product to their selection. One major benefit of being a reseller (opposed to selling your own brand) is not needing to design and manufacture products, and instead get to cherry pick the best rated products already on the market.
The free Product Opportunity Explorer Tool makes product research a great starting point for resellers looking to increase their offerings. Especially now, with new Customer Review insights – you can get a good idea of what customers are saying about a product before you make the decision to sell it!
How to Use the Product Opportunity Explorer Tool:
Navigate to the Product Opportunity Explorer page under Growth in Seller Central. You can find product opportunities by browsing categories or searching by ASIN or by keyword to find a list of product “niches”; as well as a list of the actual ASINs which exist on Amazon.com in relation to your search.
Niche product search allows you to get insights into top search terms, search volume, units sold, total number of products, average price and price range. ASIN View shows actual products listed to Amazon.com, displaying details such as product name, brand, product category, launch date, click count, total ratings, average rating, and average number of selling partners.
Increase Product Ratings with Customer Review Insights Tab:
If you’d like to know the existing product rating of a product before you even think about selling it on Amazon, the Customer Review Insights tool will help set you up for success, by avoiding poorly rated ASINs in the first place. Save yourself the future headache utilize the Product Opportunity Explorer tool to ensure the products you’re not adding products to your catalog that are riddled with negative product reviews.
If you’re a client looking for more information, contact your Account Team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you!
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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