Seller Fulfilled Prime Enrollments Re-Opening on October 1, 2023 (Finally!)

Amazon
Seller Central
neon-open-sign

Although initially launched in 2015 – for several months now, Seller Fulfilled Prime enrollment has been paused. This means Sellers cannot currently join the program, and that the only sellers with access had enrolled prior to the pause. Fortunately, Amazon has just announced that they will finally reopen Enrollments for Sellers on October 1, 2023!

source: Amazon

What is Seller Fulfilled Prime?

In many ways, the SFP Program has helped even out the playing field between FBA & FBM Sellers – as it provides a way for both selling methods to get the Prime Badge. FBM (Fulfillment by Merchant) Sellers who are enrolled in the program receive the Prime Badge on their Product’s Search & PDPs (Product Display Pages) on offerings with 1-Day or 2-Day Shipping.

Why Enroll in SFP?

For many Amazon Shoppers – seeing that Prime Badge is critical in terms of converting the sale. Because of this, many Merchant Fulfilled Sellers tend to have lower sales volumes compared to FBA (Fulfilled by Amazon) Sellers. Some shoppers hesitate to even click on a product without the Prime logo showing in the search results. In turn, having that Prime Badge will lead to more Organic Sales and better Ranking.  

If you’re an FBM Seller who has seen consistent sales over time, it’s hard to find a reason not to enroll in SFP. As a rule of thumb, if you’re seeing success as an FBM Seller, you will generally see even greater success with the Prime Badge added (whether that’s via FBA or SFP). To join the waitlist, visit the Seller Fulfilled Prime Page and click “Join the Waitlist”.

source: Amazon

SFP Requirements & Guidelines:

Previous Requirements:

  • On-time shipment rate of at least 99%
  • Use of Buy Shipping for at least 99% of orders
  • A cancellation rate of no more than 0.5%
  • An on-time delivery rate of at least 97% on Prime orders when shipping is purchased outside of Buy Shipping services
  • Nationwide delivery coverage for all standard-size products on Prime-enabled shipping templates.
  • Weekend operation six days a week, including either Saturday or Sunday operation.
  • Weekend delivery for standard-size Prime products six days a week, including either Saturday or Sunday delivery.
  • Delivery speed targets for One-Day and Two-Day delivery promises

New Requirements as of August 8, 2023:

Sellers interested in enrolling in Seller Fulfilled Prime must first pre-qualify and complete the 30-Day trial. After 30 days, Amazon will check your performance to make sure you’re still meeting the requirements. From there, it will be determined whether you’re eligible to continue selling through the Seller Fulfilled Prime program. Pre-qualification requirements include:

  • Have a domestic US address as your default shipping address
  • Have an Amazon Professional selling account
  • Meet the following criteria over the past 90 days:
  • Self-fulfilled at least 100 packages
  • Cancellation rate less than 2.5%
  • Valid tracking rate greater than 95%
  • Late shipment rate less than 4%

If you’re a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.

Julia Asburry

Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.

Ready to expand your brand?
Drop us a line.

Which services are you interested in? Check all that apply.
Blue Wheel is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.

By clicking submit below, you consent to allow Blue Wheel to store and process the personal information submitted above to provide you the content requested.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.