Ever feel like navigating Seller Central is a never-ending maze of confusion and clicks? It can be a hassle trying to get a quick snapshot of your business performance without jumping between multiple dashboards.
Thankfully, Amazon is working on a solution to this problem with the launch of their new Next Gen Selling experience, designed to give you an at-a-glance view of your business, highlighting key areas that need attention—all in one place.
What is the Next Gen Selling Experience on Amazon?
Amazon's Next Gen Selling experience introduces a more intuitive platform for sellers, addressing key pain points from the old Seller Central interface. The updates emphasize simplicity, accessibility, and customization to streamline the selling experience. Sellers can access the following from the new home page:
- Pending actions
- Recommendations
- Today’s sales
- Active products
- Inventory Performance Index
- Count of today’s orders
- Proceeds
- Feedback rating
- Marketing impressions
- Manage products
- Create products
- Create shipments
- Create campaigns
- Sales graph
- Download reports
You can add more widgets, customizing depending on your key areas of focus:
- A+ Content
- Aged Inventory
- Claims
- Conversion Rate
- Customer Segments
- Delivery Rates
- Experiments
- Feedback Rating
- Inventory Performance
- Listing Status
- Product Performance
- Promotional Offers
- Returns
- Shipments
- Storage Utilization Ratio
- Top Product Issues
- Top Search Queries
- Sellerboard Inventory Planner
How Does Amazon's Next Gen Selling Experience Compare to its Existing Interface?
The Next Gen Selling dashboard is a significant improvement, enhancing the user experience by making important data more accessible and actionable. It offers a much-needed evolution from previous versions of Seller Central, empowering brands to better analyze performance, opportunities, and action items. The update represents a major leap forward in terms of platform refinement and data accessibility, providing a more modern, efficient way to manage an Amazon business.
Currently, Amazon’s Next Gen Selling Experience is still in beta form, and there hasn’t been any indication of it replacing the existing interface anytime soon. However, it’s a good idea to familiarize yourself with the new interface now and take advantage of its features! It's also important to note that not all sellers have access to the Next Gen Selling experience yet.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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