It's Official: No Increased Amazon Fulfillment Fees for 2025!

For many Amazon sellers, the end of the year doesn’t only bring excitement and new beginnings, but it tends to also be worrisome and an anxious time, due to expected increases in Amazon fulfillment fees. For the past several years, the fees have been increased quite significantly. However, this year, it’s truly going to be a Happy New Year, because Amazon has decided not to increase fulfillment fees - what a relief!

What are Amazon Fulfillment Fees for Sellers?

Amazon fulfillment fees are the amount it costs to sell an item through the platform. Over time, the fees have trended upwards each year to keep up with the rising cost of inflation and cover the cost of additional labor needed to fulfill ever-increasing volumes. The fees are charged on the unit level, and the exact fee depends on the size of the product.  

How are Amazon Fulfillment Fees Changing in 2025?

Thankfully, the fulfillment fees on Amazon are not increasing this year. In fact, they’re lowering some fees and providing additional benefits. Inbound placement fees for large/bulky items will be reduced to an average of $.58 per unit for minimal split shipments (meaning sent to as little locations as possible). Amazon will also be waiving the inbound placement fee all together for new ASINs that quality for the FBA New Selection program.

Here is a summary of changes from Amazon:

• We are lowering inbound placement service fees for large bulky-size products an average of $0.58 per unit for minimal shipment splits. For details, go to the Inbound placement service fee page. This change is effective January 15, 2025.

• We will waive the inbound placement service fee for new parent ASINs that qualify for the FBA New Selection Program and are included in shipments created between December 1, 2024 to March 31, 2025. These items will be exempt from the inbound placement service fee up to the first 100 inbounded units per new parent ASIN. For details, go to the Inbound placement service fee page.

• We are introducing more incentives for adding certain new selection in our store. We will enhance the New Seller Incentives and FBA New Selection programs with greater fee discounts to further support targeted segments of new selection growth. These timebound discounts will be available starting January 15, 2025 on the Seller Benefits page for eligible sellers and selection. We will regularly refresh these discounts and they will include products that are everyday essentials, have high customer demand but lower selection breadth in our store, and popular brands where customers want greater global availability.

If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.