Why Amazon Sellers Should Start Preparing for the 2024 Holiday Season Now

With the 2024 Holiday season quickly approaching, now is the time for Amazon sellers to start preparing for a successful Q4. Get a head start on the festivities by sending in your shipments now and set the stage for a season of success!

FBA Inventory Shipment Holiday 2024 Deadlines:

Amazon has announced they are prioritizing receiving FBA shipments during July through mid-November, making sure inventory is available before the peak Holiday season. As of July 23, 2024, sellers can view their capacity limit for the month of October by checking their Capacity Monitor view within the FBA dashboard.

The 2024 Holiday season deadline for Amazon inventory shipments is October 19. Make sure your FBA shipments arrive by this date to be ready for Turkey 5 festivities! Act quickly to ensure you have plenty of stock on hand for the following sales events:

• Thanksgiving

• Black Friday

• Cyber Monday

It’s a well-known fact that Amazon FBA shipments can sometimes face delays or extended processing times. To stay ahead of the game, Amazon sellers should plan proactively by sending their shipments well before the cut-off date. Additionally, keep a close eye on your inventory levels leading up to the Holiday season to avoid any unexpected stock-outs and keep your virtual shelves stocked up and ready for the surge in demand!  

For a quick glance at your FBA in-stock rate, use the Seller Central menu to navigate to Inventory > FBA Inventory. From there, hover over “Inventory” and choose “Inventory Performance”.

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