Amazon Enhanced Brand Store Page Features Available to Exclusive Sellers

In recent weeks, Amazon experts have observed that a select number of brands, across certain product categories, now have significantly updated Amazon brand store pages. These enhanced pages resemble direct-to-consumer (DTC) websites when compared to traditional Amazon brand stores.  

These enhanced brand store pages are shoppable, interactive, and highly informative. Some sellers are speculating that eventually, all sellers will get access to these enhanced Amazon brand store features, similarly to how the A+ page rollout panned out.

What are the Enhanced Amazon Brand Store Page Features?

The enhanced brand store features are available to a very small group of brands on Amazon. The features available appear to be quite versatile and customizable. From what we have seen so far, the new features are tailored to the brand’s specific product-type.  

It also appears that these features are only available on certain product lines within a brand store (not the entirety of the store). However, we can reasonably expect that to get rolled out on the store-level eventually for these exclusive sellers with current access.

How to Access the Enhanced "DTC-like" Amazon Brand Store Page Features?

Unfortunately, the advanced features of the enhanced Amazon brand stores are not yet available to the majority of brands. However, experts predict that akin to the initial rollout of A+ pages, these enhancements will eventually become accessible to all brands. Currently, it is estimated that only the top 1% of brands have access to these sophisticated features and the improved direct-to-consumer (DTC)-like appearance. It is speculated that brands with access are likely paying top dollar in terms of ad spend.

The Future of Amazon Brand Stores:

Experts are anticipating that similarly to what happened when A+ pages first got rolled out, these new features will eventually be rolled out to all brands. Currently, it's estimated that only the top spenders have access to these enhanced brand store features and improved "DTC-like" appearance. Fingers crossed that this is the future of Amazon Brand Stores!

If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.