Amazon has released a new Consumer Search Trends & Insights report powered by the Product Opportunity Explorer! Get a deeper understanding of how products are performing on Amazon before you decide to expand your product offerings.
What is the Amazon Consumer Search Trends & Insights Report?
The Amazon Consumer Search Trends & Insights report provides key data into top product categories being sold on Amazon.com. The data will be refreshed at the beginning of every month.
Sellers can use the Consumer Search Trends & Insights report to identify promising niches and optimize their product assortments to better meet the demands of shoppers. The report is broken into 3 sections: Softlines, Hardlines and Consumables. Get insights for each of these sections into the following data:
- Interest over time
- Search volume
- Top categories by T90D
- Top % Subcategory Growth
- Top % Subcategory Decline
- Niche search volume growth
- % Successful product launches
- Market Growth by Click Share % Concentration
- Top Niches by below average review ratings
- Top subcategory niches
Sellers who are looking to expand their selection or get an idea of how their current product niches are performing on Amazon should utilize the Consumer Search Trends & Insights report to tap into evolving consumer preferences. For example, get insights such as Trading Cards had an increased search volume of +28% in Q3 of 2024.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
.png)
.png)
