Amazon's New Compliance Fast-Track Program for Sellers

Navigating Amazon’s compliance requirements can feel like a daily battle, especially when you find yourself flagged for rules that don’t even apply to your product. Imagine being hit with a battery compliance notice for an item that doesn’t contain any batteries at all! It’s frustrating, to say the least.

This is why Amazon's new Compliance Fast-Track program is a game-changer for sellers. With this initiative, eligible products will be freed from the tedious compliance scrutiny. Amazon is stepping in to manage these requirements for you, allowing you to focus on what really matters: growing your business!

What is Amazon's New Compliance Fast-Track Program?

With Amazon’s new Compliance Fast-Track program, sellers can finally breathe a sigh of relief. It allows you to take a step back and let Amazon take the reins on compliance requirements for once!  

After all, compliance records are publicly accessible—so why should sellers waste countless hours submitting information that Amazon can effortlessly retrieve? This program not only streamlines the process but also empowers sellers to focus on growing their business instead of getting bogged down in repetitive tasks.

Amazon's New Compliance Fast-Track Program - Enrollment:

Enrollment to the new Amazon Compliance Fast-Track program is automatic – however, you must first check to see if your product category is eligible for the newly launched program. Currently, the following product types are eligible:

• Juvenile/Children’s products

• Electronics

• Arts and crafts

• Window coverings

Once you’ve checked if your product type is eligible for the Compliance Fast-Track program on Amazon, you can can confirm you're enrolled. At the moment, Amazon is partnered with the below accreted 3^rd party labs:

• JPMA

• ACMI

• PFWBS

• UL

• Intertek

• TUV Rheinland

It’s important to note that not all the above labs certify all product types. Also, if you used a lab that isn’t included in Amazon’s current list of partnered labs, don’t worry – Amazon will still be able to track down your 3^rd party testing information, just be sure the following details are entered in their back-end system:

• Model Number

• UPC Code

• Manufacturer

We believe Amazon’s new Compliance Fast-Track program is just the beginning and will soon expand to cover all product types. Think of this as an exciting pilot project! So, if your product doesn’t fall under the small range of categories mentioned above, don’t get discouraged.

If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.