Have you ever pondered about the performance quality of your Amazon brand store? Instead of relying on guesswork, uncover your store's standing with new Brand Store Quality Insights. Discover whether your brand stores are rated high, medium, or low quality, and gain valuable insights to enhance your performance!
What is Brand Store Quality on Amazon?
The Brand Store Quality score takes into account your efforts to enhance your store's performance. This score hinges on a key metric: average shopper "dwell time," measuring the duration customers spend exploring your brand store.
Checking Your Brand Store Quality on Amazon:
To check your Brand Store Quality on Amazon, on the Amazon Ads portal, navigate to Brand Content > Stores. From here, you can view your quality rating.
To get more insight, click “See insights” and choose “Brand Store quality”. Here you can get insight into your brand store’s dwell time, along with peer group dwell time (data from competitors).
How Can Brands Improve their Store Quality on Amazon?
To improve your store quality rating, complete the recommended actions to drive more shoppers to your store and convert more sales. The more actions you take, the better your store quality will be, and the higher rating you will receive. This not only enhances the overall customer experience but also helps fuel your growth journey on Amazon.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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