The Brand Referral Bonus Program rewards brands and sellers who drive outside traffic (meaning non-Amazon traffic) to Amazon.com directly. Driving traffic to your Amazon products can help increase conversion and boost sales. Many brands already run advertising campaigns to drive traffic directly to their Amazon PDP(s). Enrolling in the Brand Referral Bonus program will earn you a 10% bonus on each sale made from your off-Amazon advertising campaigns!
Start Earning Your Bonus
Enroll in the program here. To connect a campaign, generate “Amazon Attribution Tags”. These are tags created in the Amazon Attribution page and are used to measure the off-Amazon ad traffic you’re bringing to your Amazon PDPs.
Amazon measures the following impacts:
- Clicks
- Detail Page Views
- Add-to-Carts
- Purchases
- Sales
- New-to-Brand
Once you have added tags to your campaign, you will start to see your earnings from the 10% bonus from each applicable sale! Recently, Amazon announced a new Seller University training video which we recommend viewing to gain a full understanding! Keep in mind that you must be a Brand Registered owner to be eligible.
It’s a good idea to enroll in the program if you’re eligible, especially if you're already paying to drive outside traffic to your Amazon product pages. The 10% sales bonus will help you gain back some of your profit margin on applicable sales!
If you’re a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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