Amazon has announced their Big Spring Sale will take place March 25 through March 31, 2025! In recent years, Amazon has held multiple sale events throughout the year rather than a single Prime Day taking place in July. Now, there’s essentially a major shopping event on Amazon for each season! This shift not only gives shoppers year-round opportunities to score incredible deals, but also helps sellers keep their momentum strong, spreading sales across the calendar instead of depending solely on the holiday shopping rush.
What is Amazon's "Big Spring Sale"?
During the Big Spring Sale, there will be a dedicated landing page on Amazon showcasing the best deals available. Expect to see top spring essentials like outdoor gear, garden tools, and home goods. But it’s not just seasonal items getting the spotlight—Amazon sellers across all categories should tap into the surge of traffic by offering promotions and discounts.
Participating in Amazon's 2025 Big Spring Sale:
To participate in Amazon’s Big Spring Sale, create deals and Prime-exclusive discounts. For deals, you must submit them ahead of time (by March 17). However, for Prime-exclusive discounts, you can submit them through the event, which ends March 31. It’s a good idea to get a plan together now and decide which products you’d like to offer promotions on, and get them loaded onto Amazon ahead of time!
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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