The Complete Guide to Digital Ad Sizes [Updated for 2024]

When your brand is developing creative for digital ads, you should know the standard ad sizes for all platforms. It’s important to start thinking about this before you even start shooting content for your campaign.

As an omni-channel creative agency, we think about this for our clients all the time, encouraging them to shoot for multiple channels in a single photoshoot. Our creative directors and photographers ensure that you’ll receive content in multiple file types, dimensions, and sizes that correspond to each of your desired platforms.

We often get asked by our clients for digital ad sizes or industry standard ads sizes — and we’re here to share that expertise with you! From banner ad sizes to video ad sizes, we’re breaking it all down. Be sure to bookmark this page for easy reference!

Amazon Digital Ad Sizes

Content is crucial on Amazon — high quality, accurate images and product details are among the deciding factors for conversion for consumers. Whether you’re investing in Amazon ads like Sponsored Display, Sponsored Product ads, or Amazon DSP, your content needs to be the correct size.

DSP

Desktop

• Medium Rectangle: 300x250
• Leaderboard: 728x90
• Wide Skyscraper: 160x600
• Large Rectangle: 300x600
• Billboard: 1940x500 (at 2X resolution)
• File Type: .jpg or .png-8

Mobile

• Mobile Leaderboard: 640x100 (at 2X resolution)
• Mobile Detail and Search Results Page: 828x250 (at 2X resolution) with 640x250 safe zone
• Mobile Medium Rectangle: 600x500 (at 2X resolution)
• Mobile Leadership (Tablet): 1456x180 (at 2X resolution)
• File Type: .jpg or .png-8

Sponsored Display

• Dimensions: 1200x628
• File Type: .png, .jpeg, .gif

Sponsored Product

• Dimensions: 2000x2000
• File Type: .png or .jpeg

Sponsored Brand

• Dimensions: 728x90, 800x90, 300x250, 160x600, 245x135 or 900x45
• File Type: .png, .jpeg, .gif

Sponsored Brand Video

• Dimensions: 920x1080px, 1280x720px, or 3840x2160
• File Type: .mp4 or .mov
• Notes: Video must be at least six seconds and a maximum of 45 seconds. Amazon recommends an optimal video length of 15–30 seconds.

Meta Digital Ad Sizes

Paid social advertising is a critical part of any marketing strategy, and Meta is the most common social platform to advertise on. Across Facebook and Instagram, there are multiple ad types, which all require different aspect ratios.

Instagram Story

• Dimensions: 1080x1920
• File Type: .png, .gif, or .mp4
• Notes: Ensure all design elements are within 1080x1420 to appear being cut off by swipe-up button and page icon

Reels

• Dimensions: 1080x1920
• File Type: .png, .gif, or .mp4
• Notes: If viewed within the Reels feed, your video will be seen at a 9:15 ratio; however, if viewed in the regular Instagram feed, it will be cropped to a 4:5 ratio. Ensure all text and visuals essential to the video are within that 4:5 ratio.

Feed

• Dimensions: 1080x1080
• File Type: .png, .gif, or .mp4

Extended Feed

• Dimensions: 1080x1350
• File Type: .png, .gif, or .mp4
• Notes: 4:5 ratio with 1080 minimum dimension

Video

• Aspect Ratios: 1:1, 16:9, or 9:16
• File Type: .mp4 or .mov

Dynamic Product Ads (DPA) Card

• Dimensions: 1080x1080
• File Type: .png, .gif, or .mp4

Google Digital Ad Sizes

Performance Max

• Image Dimensions: 1200x628, 1200x1200, 1200x300, or 960x1200
• Image Aspect Ratios: 1.91:1, 1:1, 4:1, or 4:5
• File Type: .jpg or .png

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• Video Aspect Ratios: 16:9, 1:1, or  9:16
• File Type: .mov or .mp4
• Notes: Google recommends uploading one video that is 10 seconds or more

YouTube Digital Ad Sizes

Non-Skippable Video Ad (15 Seconds or Less)

• Dimensions: 1920×1080 or 960×720
• File Type: .mp4

Skippable Video Ad (Under 6 minutes)

• Dimensions: 1920×1080 or 960×720
• File Type: .mp4

Video Overlay Banner

• Dimensions: 480x70
• File Type: .gif, .jpg, or .png

Snapchat Digital Ad Sizes

Don’t discount Snapchat ads to help grow your business. We incorporated Snapchat into Grande Cosmetics’ advertising strategy and saw incredible results!

Single Image or Video

• Dimensions: 1080x1920
• Aspect Ratio: 9:16
• File Type: .jpg, .png, .mp4, or .mov
• Notes: Snapchat recommends a video length of 3–180 seconds. Although the dimensions are the same as an Instagram Story ad, Snapchat Ads don’t need to abide by the 1080x1420 rule for text.

Collection

• Dimensions: 1080x1920
• Aspect Ratio: 9:16
• File Type: .jpg, .png, .mp4, or .mov
• Notes: For each shoppable thumbnail, you need one 160x160 .jpg or .png image and a URL.

Story

• Dimensions: 1080x1920
• Aspect Ratio: 9:16
• File Type: .jpg, .png, .mp4, or .mov
• Notes: Include 993x284 logo.

Pinterest Digital Ad Sizes

Pinterest is a social network and visual search tool that can be great for brands looking for exposure to new customers. Pinterest can be a great fit for many advertisers, especially with the newly-announced Pinterest and Amazon Ads partnership.

• Dimensions: 1000x1500
• File Type: .png, or .mp4

TikTok Digital Ad Sizes

We’ve been waxing poetic about the importance of both organic and paid content as part of your TikTok strategy. And, with the launch of TikTok Shop, the app is further establishing itself as a major presence in the eCommerce world.

• Dimensions: 1080x1920
• File Type: .mp4, .mov, .mpeg, .3gp, or .avi

LinkedIn Digital Ad Sizes

Depending on your ideal customer, LinkedIn could be a great advertising option for your brand. As an agency, we’ve experimented with advertising on the platform and recommend it where it makes sense for certain brands.

• Dimensions: 1200x627
• File Type: .png, .gif, or .mp4

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If you want a creative & advertising agency partner to handle all of these nitty-gritty details, reach out to Blue Wheel.

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