Recently, Pinterest announced that they are partnering with Amazon as their first third-party ads partner. This is a huge move for the social platform and will have implications for brands moving forward. The experts at Blue Wheel dive into what this update means for you!
Pinterest x Amazon Ads
In their press release announcing the partnership, Pinterest disclosed the following:
“Today we’re announcing that we’re opening up third-party ad demand on Pinterest. As user engagement with shoppable content on Pinterest continues to grow, we’re pleased to have selected Amazon as our first partner for third-party ads. The partnership with Amazon will bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.”
The CEO of Pinterest expanded on the purpose of this partnership, noting, “This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”
Here lies the greatest update — making every Pin shoppable. Let’s dive more into the implications of this announcement.
What it Means for Brands
Here’s what this Pinterest x Amazon Ads update means for brands moving forward — and how you can prepare for upcoming shifts in the space.
All Pins Will Be Shoppable
As noted above, Pinterest wants to allow users to be able to easily find the products they love in each Pin. The partnership with Amazon means that customers will be able to effortlessly buy Amazon products from an ad on Pinterest.
The team at Blue Wheel has been creating native ads on Pinterest for our clients for years, as Pinterest users are already searching for inspiration on the site. If done correctly, especially using our conversion creative philosophy, Pinterest advertising can be a profitable advertising platform for brands.
According to Pinterest, over 400 million people browse the site every month, and “83% of weekly US Pinners have made a purchase based on Pins from brands.” Additionally, because users are already searching for and saving inspiration for a variety of categories, they’re primed and ready to purchase to make their dreams a reality.
All pins being shoppable will give brands even more reasons to invest in Pinterest. And this Amazon partnership further solidifies the success brands have seen on the platform!
More Ad Types are Coming
In this press release, Pinterest made it clear that Amazon is their first ads partner. This means that other platforms will likely follow in the coming months. We recommend keeping an eye out for a new partnership announcement. As new partners are released, be sure to try it out if it’s a good fit for your brand.
If you're a client looking for more information, contact your Account Team! If you’re interested in learning more about how Blue Wheel can aid in your Pinterest and Amazon advertising efforts, schedule a consultation with our team, we would love to hear from you.
Lauren Palmisano is the Marketing Manager at Blue Wheel, where she manages all aspects of the company’s content marketing strategy. From overseeing the content calendar to managing blog and case study creation, website maintenance, and running Blue Wheel’s LinkedIn page, Lauren plays a pivotal role in driving the brand’s digital presence. With a career that started in eCommerce event management before transitioning into eCommerce marketing, Lauren brings a well-rounded approach to delivering impactful content and experiences that resonates with audiences.
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