Get the Most Out of Your Ad Dollars Across DTC & Marketplaces

In the last five years, the customer journey has seen significant changes, with 20 to 500 touchpoints and exposure to 3,000 ads per interaction. To navigate this evolving landscape and enhance conversion rates and customer value, integrating budgets for DTC and marketplace advertising is crucial. Amazon, for example, sees 36% of sales happening off the platform, making Google and Meta valuable tools to channel traffic to both Amazon and DTC. Additionally, harnessing TikTok, the leading social media platform, for creating cost-effective short-form GIFs and video content enables you to engage diverse audiences. Effective advertising remains the cornerstone of brand growth and long-term customer relationships, demanding calculated and stable approaches.

Key Takeaways:

• The importance of merging marketplace and DTC budgets
• Tracking the omnichannel customer journey to increase LTV
• Omnichannel tactics to drive traffic to Amazon
• Why brands should leverage TikTok to expand ad spend