Evaluating KPIs Throughout the Customer Journey

Understanding your customer journey and accurately assessing your KPIs is essential for eCommerce brand growth. Yet, the challenge remains: How can brands effectively measure success and foster sustainable growth across direct-to-consumer (DTC) outlets and marketplaces?

Zachary Riegle, an expert in eCommerce marketing strategies, emphasizes the need for a creative data-driven approach to content creation and KPI evaluation. This approach helps generate content that connects with the audience, leading to a more significant impact and sustainable sales growth.

In this virtual event, Tiffany Serbus-Gustaveson sits down with Zachary Riegle, the VP of Sales and Marketing at Blue Wheel Media, to discuss the importance of a data-driven approach in mapping the customer journey and evaluating KPIs. Zach provides in-depth insights on creatively leveraging KPIs, understanding content performance, and the importance of having complete and accurate data.

Key Takeaways:

• What is the importance of measuring and optimizing multiple KPIs?
• What is the Performance Commerce Effect (PCE)?
• How to increase the value of an existing customer
• The importance of analyzing Customer Lifetime Value (CLV)