Implementing a Robust Omni-Channel Strategy

In this webinar, glean valuable insights from industry leaders Jon McGraw, Chief Operating Officer of Blue Wheel and Lauren de Wet from Edgewell Personal Care, as they delve into the innovative brand strategies employed to elevate their omni-channel efforts within their extensive brand portfolios.

Key Takeaways:

• Hear from a multinational consumer products company on their path to omni-channel success.  
• Explore the impact of dismantling silos in various marketing channels to understand how a cohesive approach can enhance overall effectiveness.
• Learn how reallocating resources from underperforming areas to high-performing ones can be a strategic move to engineer top-line success.
• Discover how applying insights from various departments can lead to a more cohesive and impactful marketing strategy.