Influencer Marketing: The Key To Unlocking Your Digital Strategy

An effective influencer marketing strategy offers eCommerce brands a wealth of opportunities, providing far more than just increased visibility. By leveraging high-quality, authentic influencer content, brands can not only raise awareness but also drive meaningful conversions. In this webinar, we discuss why influencer-generated content is more essential than ever, particularly in today’s era of rapid channel proliferation.  

Key Takeaways:

• Defining the term, "influencer" in today's shifting eCommerce landscape
• How to structure influencer programs
• How to create influencer-led content
• Why leveraging influencers can be a game-changer for eCommerce brands
  • Influencer impact on advertising
  • Influencer impact on organic social
  • Influencer impact on PDP + marketplace conversion