From Risk to Reward: How Brand Protection Drives Revenue

In the online marketplace, protecting your brand goes beyond creating a unique product. For eCommerce brands, unauthorized sellers and counterfeit products can negatively impact sales, dilute brand integrity, and erode customer trust and brand reputation. Effective brand protection requires a multi-layered approach and deep knowledge of the process, especially on platforms like Amazon.

Key Takeaways:

• The impact of unauthorized sellers and counterfeit products on your brand’s revenue and reputation
• How to align business goals with a brand protection program to drive sustainable growth
• Effective strategies for combating fraud and enforcing authorized seller policies
• The role of data-driven insights in building an effective brand protection program