Webinar

Driving a Full-Funnel Strategy with Amazon DSP

April 17, 2024 1:30 PM

The Amazon DSP (Demand-Side Platform) offers access to Amazon's vast ecosystem and cutting-edge targeting capabilities. In this webinar, Blue Wheel discusses fundamentals of Amazon DSP and AMC.

https://www.bluewheelmedia.com/webinars-on-demand/driving-a-full-funnel-ad-strategy-with-amazon-dsp-amc

A glimpse of what you’ll learn:

Associate Director of Amazon DSP, Claire Stevens, discusses the fundamentals and benefits around Amazon's Demand-Side Platform (DSP) and the incredible capabilities for brands.

Key Takeaways:

  • How DSP fits into your advertising strategy
  • Mapping audiences to the marketing funnel  
  • Key elements of successful creative for DSP ads  
  • Benefits of using Amazon DSP alongside Sponsored Ads  
  • Using Amazon Marketing Cloud (AMC) with Amazon DSP
Watch On-Demand

Speakers

Claire Stevens

Watch On-Demand