Webinar

Creating a Winning Strategy with Amazon Marketing Cloud and DSP

October 30, 2024 1:30 PM

In this webinar, we are discussing the key elements and full-funnel marketing tactics you can implement to see better ROI on your Amazon marketing campaigns.

A glimpse of what you’ll learn:

Running a full mix of Amazon Advertising can increase conversions significantly -- and when combining Amazon Marketing Cloud and Amazon DSP, you have the ability to fully transform your advertising strategy. Although offering impressive reach and targeting, DSP can present challenges when measuring the efficiency of display ads, particularly in the top and middle of the funnel. Understanding the full impact of your Amazon campaigns requires advanced strategies, smart spending, and a focus on incrementality.

Key Takeaways:

  • How DSP & Search impact the shopper journey
  • How Amazon Marketing Cloud makes a successful strategy possible
  • Testing and consideration framework
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Speakers

Whitney Weaver

Director of Marketplace

Blue Wheel

Watch On-Demand