Adapting To The Shift To Broader Audiences

As advertising platforms push for targeting broader audiences, many brands are finding it challenging to adapt. While expanding reach allows algorithms to reach customers based on desired actions, brands often lack the appropriate mix of tactics and content to effectively support this approach. In this webinar, VP of Brand Strategy, Nick Bond, sat down with BWG to discuss what the shift to broader audience targeting means for advertising efforts and how to best optimize campaigns and creative to improve conversions.

Key Takeaways:

• Why platforms are pushing in the direction of broader audiences.
• Budget consolidation and campaign optimizations for increased conversions.
• How to use first-party data to improve algorithm learnings.
• Outlook on Meta Advantage+ and how to best use it.
• The do’s and don’ts of Dynamic Ads for Broad Audiences.
• TikTok’s push for open targeting following suit with Meta’s Advantage+ audiences.