Big changes are coming to product titles on Amazon next week! The era of “title stuffing” is over – making way for shorter, clearer, and more optimized titles. This update sounds great at first, but it also presents some challenges, including a short timeframe to comply with the changes. If your titles haven’t had a refresh in a while, you’re most likely in for a bit of a headache.
What are the New Title Requirements on Amazon?
The new updates to Amazon title requirements include:
- For most product categories, titles may not exceed 200 characters, including spaces.
- The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
- Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.
The updates to the requirements focus on eliminating the repetitive nature of the current norm for Amazon titles. Instead of packing in as many SEO keywords within the title as you can, come January 21, 2025, you will be forced to shorten your product names and remove repeating words and special characters.
- For example, a title like this: Comfier Fits SuperSoft Ultra Lightweight Cotton Loose Fitting T-Shirts for Men and Women, Style G40501, Relaxed Fit, {Breathable 100% Cotton}, Comfortable Workout Gear, Pure Cotton Sleep and Active Wear, Pack of 3!
- Will need to be optimized to something more like this: Comfier Fits SuperSoft Ultra Lightweight 100% Cotton Loose Fitting T-Shirts, Comfortable Sleep and Active Wear, Pack of 3
If you’re not totally certain that your titles follow the new Amazon guidelines, an audit should take place. If you find titles that do not comply, edit and rewrite them to avoid any unwanted disruptions to sales.
Why is Amazon Updating Title Requirements?
The updates title requirements on Amazon focus on removing redundancy and strengthening customer trust and confidence, leading to more converted sales. According to Amazon: Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.
If you're a client looking for more information, contact your account team! If you’re interested in learning more about how Blue Wheel can aid in your brand efforts in online marketplaces, schedule a consultation with our team, we would love to hear from you.
Julia Asburry is the Senior Marketplace Support Analyst at Blue Wheel, where she plays a vital role in enhancing Account Health and Customer Service management. Her work empowers our clients to not just sustain, but truly thrive in the eCommerce landscape. With over half a decade of diverse experience in the industry, she wears many hats within the organization, bringing a wealth of expertise that propels us forward and helps set us apart.
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