Action Items
Voloom’s success differed from other influencer strategies because their product is very unique and shows an immediate improvement of a common issue—thin, non-voluminous hair. By getting the product into the right hands, we were able to display the truly unique quality of the product.
Developed Strategic Partnerships
We’ve found that influencers with lower followings often have more selling power on TikTok because of the platform’s unique algorithm.
Offered Affiliate Codes
By giving influencers an affiliate code, instead of just a one-time payment per post, we created an incentive for them to post content surrounding the product on their own — often more than one time.
Designed Campaign Strategy
We designed a custom strategy for Voloom based on their target buyer and budget. We were able to secure influencers ranging from 5K–200K followers across platforms.
Outlined Post Guidelines
We set guidelines for the influencers creating the videos, ensuring the right information is conveyed while still giving them flexibility to be creative and use their own voice.
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