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A brand looking to enhance advertising efforts and really grow their business.
Punati is a manufacturer of odor eliminating products (gel beads, air freshening sprays, bathroom sprays) sold under the brand name Smells Begone. Smells Begone had previously been running minimal advertising, and not really growing their ad presence on Amazon.
Identifying opportunities to enhance brand and advertising to increase sales.
Driving Low ACOS
Implementing Dynamic Bidding and Search Term Isolation strategies.
Blue Wheel strategized with the Smells Begone team and developed advertising that focused on efficient execution against benchmark goals.
Search Term Isolation
Blue Wheel launched Punati with the Search Term Isolation Strategy. An Auto, Research and Performance campaigns were created for all products in their large catalog. These campaigns researched and harvested new keywords and managed bids on the best performing keywords. Sponsored Brand Ads and ASIN targeting were also implemented to further maximize their exposure.
Refinement & New Tactics
Constant refinement of the campaigns, through negating keywords, pausing plurals and breaking out branded campaigns and more specialized campaigns, helped to refine overall targeting which kept conversion rates high. Finally, dynamic bidding was implemented in select campaigns and keywords to try to increase sales.
With Blue Wheel, Smells Begone Achieved...
FIRST MONTH'S REVENUE GROWTH
REVENUE GROWTH ON TOP OF FIRST MONTH