Case Study

Premium Label Supply

Premium Label Supply provides the highest quality American-made shipping labels to customers of every size. They approached Blue Wheel looking to grow the brand significantly in a very competitive market. Our client's main goals were to get a higher market share percentage, improve organic ranking, and heavily target top brands in the labels category. This required wise budget allocation and a more aggressive approach to placements and reaching new shoppers. Our advertising team had to get creative with increasing spending while keeping ACoS and TACoS under control.

Amazon Advertising

Case Study

Premium Label Supply

Amazon Advertising

Premium Label Supply provides the highest quality American-made shipping labels to customers of every size. They approached Blue Wheel looking to grow the brand significantly in a very competitive market. Our client's main goals were to get a higher market share percentage, improve organic ranking, and heavily target top brands in the labels category. This required wise budget allocation and a more aggressive approach to placements and reaching new shoppers. Our advertising team had to get creative with increasing spending while keeping ACoS and TACoS under control.

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Results

Sales Growth

+418.7%

YoY Sales Growth

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Sales Increase

+64.2%

6 Months YoY Sales Increase

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Clicks Increase

+47.8%

6 Months YoY Clicks Increase

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Results

Sales Growth

+418.7%

YoY Sales Growth

‍

‍

Sales Increase

+64.2%

6 Months YoY Sales Increase

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‍

Clicks Increase

+47.8%

6 Months YoY Clicks Increase

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Total Sales Increase

+4.85%

Total Sales Increase for Best Months

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Services

Amazon Advertising

The Problem

Our client, Premium Label Supply, aimed to boost ad spend and overall sales while keeping ACoS under 35%. Additionally, their goal was to better compete with the leading label brands. The brand sought to gain as many sales as possible throughout the year, especially during high-performing sales periods such as back-to-school season and Q4.

The Solution

Action Items

Blue Wheel implemented strategic action steps to help Premium Label Supply gain an edge over its competitors, successfully expand the brand, and achieve consistent growth on Amazon.

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The Challenge

Our client, Premium Label Supply, aimed to boost ad spend and overall sales while keeping ACoS under 35%. Additionally, their goal was to better compete with the leading label brands. The brand sought to gain as many sales as possible throughout the year, especially during high-performing sales periods such as back-to-school season and Q4.

The Process

Blue Wheel implemented strategic action steps to help Premium Label Supply gain an edge over its competitors, successfully expand the brand, and achieve consistent growth on Amazon.

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01

Getting Ahead of Competitors

Blue Wheel helped Premium Label Supply get better product placement, and in some cases even outperform its main competitors, by being extremely competitive with the bids. With continuity, we slowly started gaining a higher market share percentage for our client.

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02

Effective Scalability

Our Search Term Isolation (STI) bidding tactic allowed the brand to scale its campaigns effectively, accommodating new products and increasing daily caps. The general idea behind STI is to have Auto and Research campaigns on constant research and 'lookout' for new potential targets.

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03

Ensuring Steady and Constant Growth

Search Term Isolation is ideal for brands willing to increase ad spend and scale campaigns since Auto and Research campaigns are constantly feeding Performance campaigns. It’s a never-ending process of harvesting new opportunities and reaching new customers. This tactic has been highly effective for Premium Label Supply, which frequently introduces new products and variations and has a presence in many categories.

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04

The Solutions

Blue Wheel ensured regular campaign budgeting and ad spend increase, securing steady month-over-month growth. We launched campaigns that specifically targeted brand names with constant top placements. Efficiency was slightly lower, but the client’s presence and placement have significantly improved.

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Our team implemented various optimization techniques and additional steps that helped focus on top-performing keywords and competitor products. During Q1, we applied modifiers of 40% on non-branded performance campaigns to secure more top search placements with high-volume keywords. The rest of the search and long-tailed keywords were covered with research campaigns. After the initial test and positive results, modifiers were increased to 50% one month later.

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