We Have a Solution for You
A high-end hair care brand was only using Amazon to protect their brand presence. They came to Blue Wheel to conquest new customers on the site.
Search Term Isolation
Blue Wheel diversified and increased nonbranded ad spend to capture additional marketplace share.
Nonbranded Search Term Isolation
Competitor Keyword Conquesting
We tested targeting complementary ASINs in an effort to upsell those shopping in related categories like luxury hair styling tools.
Maintain Branded Coverage
Branded content was an integral part of the brand's strategy, so we maintained that coverage to ensure it wasn't taken over by competitors.
In just 7 months, Blue Wheel helped...
INCREASE NONBRANDED SALES
MAINTAIN LOW ACOS