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A brands desire to increase revenue and ROAS while supporting retail efforts.
Grande Cosmetics was looking for a digital marketing partner with experience in the digital advertising space—specifically related to the beauty industry. Blue Wheel leveraged our deep level of knowledge and expertise, resulting in Grande showing the greatest lift in ROAS and overall advertising revenue in the history of the brand.
Identifying opportunities to improve advertising efficiency and increase sales.
Identifying core audiences, developing thoughtful advertising and identifying inefficiencies.
Support Retail Efforts
Launching campaigns to drive traffic, testing, and optimizing to exceed goals.
Blue Wheel saw an impact on existing opportunities due to advertising efforts and implemented integrated digital strategies to identify new opportunities and achieve long-term goals.
In 2017, Grande Cosmetics saw a 68% increase in sitewide revenue. Since July 2017, Blue Wheel Media has significantly grown Grande Cosmetics’ brand awareness, allowing them to dig themselves out from under the mountain of niche cosmetics brands to become a fan-favorite product featured and sold at Sephora.
Support Sephora Retail Efforts
In 2017, Blue Wheel launched a series of traffic campaigns that would drive users to Grande’s product pages on Sephora.com. Blue Wheel tested and optimized several campaigns throughout the year, resulting in Grande exceeding sales projections by over 400%.
In must 8 months, Blue Wheel achieved...
INCREASE IN E-COMMERCE REVENUE
ROAS, WHILE DECREASING SPEND
INCREASE IN ANNUAL SEPHORA REVENUE VS. PROJECTED