Action Items
We developed and implemented an integrated digital strategy built to identify new opportunities, optimize the brand’s current efforts, and achieve their long-term goals. Because of these initial changes, the Erno laszlo website saw a 99% increase in revenue year over year and a staggering 119% increase in transactions on Black Friday year over year.
Overhauled Ad Account
We started with an initial overhaul of their Facebook advertising account. This led to an immediate combined 687% increase in ROAS compared to the previous month.
Implemented Q4 Strategy
With Cyber Week approaching, we implemented our strategy to ramp up advertising to new and returning customers alike.
Creating Unique Audiences
By setting up unique audiences across different campaigns and advertising platforms, we were able to reach new customers and retarget return purchasers.
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