Erno Laszlo - Blue Wheel

We Have a Solution for You

The Need

An amazing brand looking for an agency who could deliver a profitable advertising solution.

The Situation

With a brand legacy of excellence, innovation, and strength, Erno Laszlo has an amazing brand but they had not found an agency who could deliver a profitable advertising solution. That’s where Blue Wheel came in. Leveraging our deep level of knowledge and expertise in the digital advertising space—specifically related to the beauty industry—Blue Wheel Media delivered a strategic plan echoing Erno Laszlo’s legacy, delivering an incredible lift in overall revenue and return on advertising spend for the brand.

Our Expertise

Paid Social Advertising

Engaging your target social audience, grow awareness and increase lead traffic.

Increase ROAS

Identifying core audiences, developing thoughtful advertising and identifying inefficiencies.

Increase Sales and Revenue

Identifying opportunities to enhance brand and advertising to increase sales.

The Solution

Develop and implement an integrated digital strategy built to identify new opportunities, optimize current efforts, and achieve long-term goals.

Turn around Paid Social

Turning around their Facebook advertising efforts with an initial overhaul of their account and advertising was the first change catalyst. When we first kicked off, we provided Erno Laszlo with a combined 687% increase in ROAS compared to the previous month.

Increase Sales and Revenue

Leading up to Cyber Week, Q4’s most important time period, Blue Wheel began implementing our strategy to ramp up advertising to new and old customers alike. By setting up unique audiences across different campaigns and advertising platforms, we were able to reach new customers and retarget return purchasers. Through these campaigns, the Erno Laszlo website saw a 99% increase in revenue YoY and a staggering 119% increase in transactions on Black Friday YoY.