Case Study

Erno Laszlo

Legacy beauty brand Erno Laszlo wanted to implement a profitable advertising solution that matched their brand’s excellence, innovation, and strength.

Case Study

Erno Laszlo

Legacy beauty brand Erno Laszlo wanted to implement a profitable advertising solution that matched their brand’s excellence, innovation, and strength.

Results

Facebook Ad Revenue

+720%

Increase year over year in just 7 months

ROAS

+4.15

Increased across all advertising channels

Revenue

+99%

Overall increase in revenue in just 7 months

Results

Facebook Ad Revenue

+720%

Increase year over year in just 7 months

ROAS

+4.15

Increased across all advertising channels

Revenue

+99%

Overall increase in revenue in just 7 months

Services

The Problem

Erno Laszlo was struggling to find an agency partner that could deliver a profitable advertising solution that could lift their overall revenue and ROAS.

The Solution

Leveraging our deep knowledge and expertise in the digital advertising space, specifically in the beauty industry, we developed a strategic plan to reach their goals.

Action Items

We developed and implemented an integrated digital strategy built to identify new opportunities, optimize the brand’s current efforts, and achieve their long-term goals. Because of these initial changes, the Erno laszlo website saw a 99% increase in revenue year over year and a staggering 119% increase in transactions on Black Friday year over year.

Overhauled Ad Account

We started with an initial overhaul of their Facebook advertising account. This led to an immediate combined 687% increase in ROAS compared to the previous month.

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Implemented Q4 Strategy

With Cyber Week approaching, we implemented our strategy to ramp up advertising to new and returning customers alike.

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Creating Unique Audiences

By setting up unique audiences across different campaigns and advertising platforms, we were able to reach new customers and retarget return purchasers.

The Challenge