Case Study

Canadian Skincare Brand

Before partnering with Blue Wheel, a well-known Canadian pharmaceutical-grade skincare brand had a respectable domain rating of 55 and a solid technical foundation. However, their website needed additional quality content, well-optimized page titles, effective meta descriptions, etc. They produced engaging articles, but much of the content lacked the searchable elements required to generate significant organic traffic to stand out from their competitors. The client's main goals were to shift focus toward organic search results, strengthen the brand website, and increase organic reach and engagement.

SEO

Case Study

Canadian Skincare Brand

SEO

Before partnering with Blue Wheel, a well-known Canadian pharmaceutical-grade skincare brand had a respectable domain rating of 55 and a solid technical foundation. However, their website needed additional quality content, well-optimized page titles, effective meta descriptions, etc. They produced engaging articles, but much of the content lacked the searchable elements required to generate significant organic traffic to stand out from their competitors. The client's main goals were to shift focus toward organic search results, strengthen the brand website, and increase organic reach and engagement.

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Results

Organic Website Traffic

+ 400%

Overall Site Traffic Growth

‍

Organic Blog Traffic

+4K

8-Month Blog Traffic Growth

Monthly Blog Visits

+2.5K

Single Article Monthly Visits

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Results

Organic Website Traffic

+ 400%

Overall Site Traffic Growth

‍

Organic Blog Traffic

+4K

8-Month Blog Traffic Growth

Monthly Blog Visits

+2.5K

Single Article Monthly Visits

‍

‍

Services

SEO

The Problem

The skincare industry is highly competitive, with many established brands and well-optimized websites competing for top rankings. For our client, thriving in this environment required a precise SEO strategy and a focus on niche opportunities. These challenges were amplified following a Google Core Update, which significantly increased the visibility of medical articles and content written by experts in search results. This shift made it harder for brands like our client to compete for high-traffic keywords related to skincare science and expertise, especially as the blog section was still in its early stages.

The Solution

Action Items

Blue Wheel began by evaluating our client’s brand and strategic objectives. We collaborated closely with their internal marketing team to ensure our SEO strategies aligned with their ongoing initiatives and started the campaign with a sprint to lay down the SEO foundation. We conducted comprehensive research on their key product pages, crafted a keyword strategy for each one, and re-optimized their existing page titles, meta descriptions, and product descriptions. Our team analyzed the latest trends in the skincare industry and employed effective SEO strategies to identify high-potential topics.

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The Challenge

The skincare industry is highly competitive, with many established brands and well-optimized websites competing for top rankings. For our client, thriving in this environment required a precise SEO strategy and a focus on niche opportunities. These challenges were amplified following a Google Core Update, which significantly increased the visibility of medical articles and content written by experts in search results. This shift made it harder for brands like our client to compete for high-traffic keywords related to skincare science and expertise, especially as the blog section was still in its early stages.

The Process

Blue Wheel began by evaluating our client’s brand and strategic objectives. We collaborated closely with their internal marketing team to ensure our SEO strategies aligned with their ongoing initiatives and started the campaign with a sprint to lay down the SEO foundation. We conducted comprehensive research on their key product pages, crafted a keyword strategy for each one, and re-optimized their existing page titles, meta descriptions, and product descriptions. Our team analyzed the latest trends in the skincare industry and employed effective SEO strategies to identify high-potential topics.

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01

Understanding Brand’s Goals & Content Marketing

Our first step was thoroughly understanding the brand’s overall goals and specific content marketing initiatives. It allowed us to align the SEO strategy with their business objectives, ensuring our efforts supported the brand’s vision.

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02

Collaborating with Our Client’s Marketing Team

Blue Wheel collaborated closely with our client’s marketing team, maintaining regular communication to ensure our SEO content seamlessly integrated with their overall content strategy. This collaboration was essential for staying consistent with their brand voice and messaging.

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03

Researching Lucrative SEO Topics

Our SEO research aimed to identify lucrative topics that could yield quick results. We focused on keywords and subjects aligned with the brand and considered their website's current domain authority for realistic ranking potential.

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04

Creating Well-Optimized Articles

We implemented SEO best practices to create engaging and informative articles optimized for search engines. Each article was crafted to rank effectively while delivering value to readers, enabling our client to attract traffic and establish itself as an industry expert.

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The Solutions

To navigate the hurdles, our client needed a tailored approach that acknowledged the limitations of competing directly with globally recognized institutions like Harvard Health and Scientific American. This required an SEO strategy focused on identifying untapped topic opportunities, carving out an authoritative niche, and positioning the skincare brand as a trusted expert in its unique domain. We focused on building their SEO foundation by producing well-optimized content to help drive organic growth.

The main goal was to create engaging and informative blog posts, drive traffic, and generate new leads for our client’s blog section. The blogs aimed to help their customers solve real problems while positioning the brand as a thought leader and industry expert. We worked on an SEO strategy to attract visitors and establish their authority in the skincare industry, ultimately driving long-term organic growth and fostering customer trust.

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