Action Items
Our team assessed APG's current position in the market, strategized how to best address the problems within a proper Reseller Program and created a Reseller Program specifically to fit their needs. With these policies and visibility in place, APG established control of MAP and their distribution channels.
Identified Unauthorized Sellers
The first step in protecting APG’s brand was to identify all unauthorized sellers in order to begin enforcing their new policies.
Created & Enforced Reseller Program
We crafted a customized reseller program, including an authorized reseller agreement, online selling application and agreement, distributor agreement, and MAP policy. This allowed the brand to review invoices and control distribution internally.
Drafted & Issued Violation Notices
We cleaned up Amazon sellers by escalating violation notices to coincide with enforcement settings within our system. We also sent physical cease and desist letters to offenders, demonstrating APG’s commitment to their enforcement efforts.
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