Brand Protection & Control

Take control of your brand online with a full suite of services to fight fraud.

Complete Brand Protection

Our brand protection services customizable and comprehensive.

Our approach to brand protection equips and empowers brands to take control of their online presence from the ground up. We track issues to the source, formulate the strategy and necessary foundations from which to enforce brand control, and manage the brand cleanup and ongoing protection using industry-leading technology. In doing so, we help brands remove unauthorized sellers to ensure they maintain control as well as enforce MAP (minimum advertised price) policies.

ASSESS

Comprehensive brand assessment

IMPLEMENT

Comprehensive brand assessment

ENFORCE

Tracking of unauthorized selling and violations

We protect some of the top brands in retail.

What We Offer

Complete Brand Control

Business Case, Strategy & Alignment

Assess & Strategize

Comprehensive brand assessment
Review policies
Sales channel analysis
Strategy development
Threats and opportunities
Revise with brand team and prepare for implementation

Channel Management & Legal Foundation

Form Foundations

Remove Unauthorized Sellers

Monitor & Enforce

Enforce policies and programs
MAP monitoring & violation enforcement
Unauthorized seller tracking, investigation, and enforcement
Reseller program enforcement via online portal
Available counterfeit investigation and enforcement
Legal escalation when necessary

Case Studies

Learn more about the success of our services.

147.53% ROI on Influencer Spend

Voloom has been advertising with Blue Wheel for 3 years and wanted to monetize their TikTok influencer program. They approached us to spearhead this effort to get content that they could use organically and in advertising and drive revenue and awareness.

4.11% ACoS on Amazon

United Scope, a microscope and microscope parts seller, has been working with Blue Wheel on their Amazon Advertising efforts for 4 years across multiple marketplaces, including the United States, Canada, and the United Kingdom.

269,924 Impressions from Influencer Marketing

Every Halloween, Beauty brand BanilaCo solicits the help of influencers for their Halloween campaign, where participants melt away costume makeup looks using BanilaCo’s hero product, Clean It Zero Cleansing Balm.

64% Increase in Amazon Ad Sales

Grande Cosmetics had been working with another agency to grow their Amazon business, but they were looking to level up. They came to their DTC partner, Blue Wheel, for help.

4 Million Impressions Achieved on Amazon

Goldwell and KMS wanted to expand their market share in Canada via Amazon advertising.

800% Follower Growth Achieved On TikTok

Avatara wanted to achieve significant growth on their TikTok channel to better serve their target demographic.

166% ROI on Influencer Spend

Voloom wanted to increase brand awareness and sales for their volumizing iron via influencer marketing.

Protected: 276% Order Increase On Amazon

Scentlok became a Blue Wheel Client in early 2022 and needed assistance scaling growth in the Amazon marketplace.

16.35% Increase In Total Sales On Amazon

You Love Fruit wanted to increase sales and brand awareness.

$1.05 CPSU Achieved on Snapchat

Grande has been a Blue Wheel client since 2017. They were looking for a way to increase revenue through their website.

58% Increase in Amazon Ad Sales

Pathwater wanted to increase their Amazon Advertising sales stream, without making large waves that would upset their target ACoS.

433% Increase in Amazon Ad Sales

A hygiene company for men came to Blue Wheel for assistance with their Amazon Advertising.

Our Services

We take care of your online store.

We manage your eCommerce marketplace account (whether you sell directly to Amazon or Walmart as a vendor or sell directly to consumers as a seller), while you manage inventory, orders and fulfillment.