PCE is our proven process for transforming brands across the entire omni-channel ecosystem. We believe that growth happens from the first touchpoint to the last. From the moment they are served an ad to purchasing a product and becoming a long-term customer, we have metrics in each stage to help you better understand your consumer and measure success.
1
Awareness
2
Engagement
3
Acquisition
4
Onboarding
5
Impact
6
Growth
7
LTV
Awareness
To capture the attention of your potential customers. We achieve this through various channels, such as social media advertising, search engine marketing, content marketing, and display advertising. We focus on reaching a broad audience and introducing them to your brand, products, and value proposition.
KPIs
Scroll Stop CVR
Ad Spend / Top Line Revenue
TikTok to IG Follower Ratio
CPM
Engagement
To nurture potential customers as they evaluate your brand. We focus on personalized communication through email marketing, educational videos, and social posts to influence their decision process.
KPIs
Landing page views
Link Clicks/Impressions
Spend/Clicks
Acquisition
To facilitate smooth purchasing experiences. We evaluate your conversion rates to better understand the driving factors of your customer’s purchase decision. We uncover the friction a customer faces when they don’t purchase.
KPIs
Revenue Driven from Ads
First Time Purchase Rate
Cost per Acquisition
Average Order Value
Onboarding
To ensure customers receive premium service after purchase. We analyze the post-purchase experience from check out to received product. Return rates tell us if there is an expectation, product, or logistics issue.
KPIs
Product Return Rate
Return Reason
Deliverability Rate
Cancel Rate
Impact
To measure immediate investment by examining spend to revenue efficiency. This is the best place as a brand you can evaluate ROI. We measure spend & resource allocation to revenue across all platforms – email, paid media, social, creative, and SMS.
KPIs
Top Line Sales / Total Spend
Conversion Rate
Blended ROAS
Growth
To nurture an existing customer relationship and encourage repeat purchases. We strategize and implement post-purchase tactics such as email campaigns, retargeting ads, reminder text messages, and upsell promotional campaigns.
KPIs
Email Revenue / Total Revenue
SMS Revenue / Total Revenue
Topline Revenue Growth Over Time
Long Term Value
To evaluate the value of an existing customer over time. We uncover your satisfied customers and make them brand advocates. We propose long term solutions to encourage purchases again, recommend your brand to friends, engage in your social platforms, and leave reviews.
"The Blue Wheel team has been instrumental with helping our business grow through Amazon ad campaigns. Without them, we struggled to increase sessions and impressions with our unique inventory and business strategy. They’ve allowed me to focus on other key areas to grow the business. Great team to work with!"
Tony Schipani
,
Rue Gilt Groupe
Business Operations
Testimonials
"What drew me to Blue Wheel is that they grew out of a real business so they don’t think like a pure ‘agency.’ They think like merchants working to build a business. They help us navigate Amazon and offer product suggestions. We align our goals by incenting them on growth."
Paul Griffiths
,
APG Cash Drawer
President & CEO
Ready to expand your brand? Drop us a line.
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