Personalization and Perfecting the Art of Product Launches

When launching their new UltraFiller+ shampoo, conditioner and spray, John Frieda partnered with Blue Wheel to adopt an omnichannel strategy focused on:

Key Takeaways:

• Educating new and existing customers about their UltraFiller+ products Surveying customers to better understand their specific product needs
• Developing a buzz for the UltraFiller+ line prior to the national retail launch
• Surveying customers to better understand their specific product needs
• Testing effective UltraFiller+ communication
• Driving repeat purchase and replenishment