Blue Wheel at Prosper Show

March 13–16

Las Vegas, NV

Use code ACPKEA15 to get

15% off

Use code ACPKEA15 to get 15% off your Attendee Conference pass

Our Presentations

Seller Panel: Branding is Everything and Everything is Branding

with Peter Kearns

Monday, March 14
11:00 am to 12:00 pm

Branding is the lever that impacts your business in direct proportion to the degree that you get it right (or wrong). Branding it tells a coherent story and that is reinforced through every facet of your business. Good branding impacts your brand’s image and resonance with consumers and is vital to conversion and loyalty.

Established brands and private label sellers will share how they have communicated and elevated their brands through marketing and reinforced in different facets of their business, including customer service.

Expand Your Brand Beyond Amazon and Into the World of Direct to Consumer

with Tayler Carpenter

Tuesday, March 15
2:45 pm to 3:30 pm

Congrats! You’ve successfully grown a business on Amazon and are ready to take on the world of Direct To Consumer (D2C)! Now what? This session will cover what you have to do to build your brand off Amazon and start to grow your D2C site.

Key Takeaways

Learn about what your e-commerce infrastructure should be (Klaviyo, Shopify, Google Analytics, etc.)
Identify which social channels you need to build a presence on
Talk about the importance of PR and a social following
Discover which advertising channels should be in your marketing mix
Learn about the importance of first-party data and how your D2C site can help

Our Booth

Stop by Booth #431 to learn about Blue Wheel’s omnichannel approach to digital commerce. You’ll also have a chance to win some cool swag from our sister company, PopFunk!

Meet Our Speakers

Tayler Carpenter

Sr. Director of Advertising

Tayler has been immersed in digital marketing for over ten years. She started her career by running social media accounts for several music festivals, then made the jump to the agency side and fell in love with all things media buying. A skincare and makeup maven, Tayler has created successful campaigns in several industries including automotive, beauty, B2B, health & wellness, hospitality and so many more! Since joining the Blue Wheel team, Tayler has built the digital advertising team from the ground up and partners with our brands to achieve their revenue goals.

Peter Kearns

Chief of Staff

Peter has been in the Amazon industry for 10 years. His first four years were spent as a member of Amazon’s Seller Services team as a leader on the Consumables team. While there, he helped hundreds of sellers successfully launch on Amazon. He also spent time on the Hardlines and strategic FBA teams. Since Amazon, Peter has continued helping brands succeed on Amazon. He created his own Amazon consulting agency which was rolled into 180Commerce, which was acquired by cart.com. He’s been featured in publications like MSNBC, CNET, Entrepreneur, and NBC News as well as speaking at conferences and events.