Google’s Phrase and Broad Match Keyword Update [2021]
Last Thursday, Google announced that they would be making changes to phrase match and broad match modifier keywords, “making it easier to reach the right
Around the Wheel
The latest digital advertising news, trends, and best practices — from the marketing experts at Blue Wheel.
Head over to the Amazon Academy for Amazon-related thought leadership, resources, and updates.
Blue Wheel Fast Fives: Graham Burns
As a director, Graham is usually the one behind the camera, giving encouragement and notes to the people being filmed. So when it was my
Black History Month (And Beyond) at Blue Wheel
In early 2020, Blue Wheel made a commitment to recognize the fact that the impact, achievements, and history of Black people in America should be
How Do You Find The Right Facebook Advertising Agency?
When you’re looking for a Facebook advertising agency to manage your Facebook ad account, it can be difficult to know where to start. Everyone makes
How Apple’s Privacy Updates Affects Your Facebook Advertising
Apple recently announced their iOS14 update. With this update comes changes to how IDFAs (identifiers for advertisers) will be shared with apps. Now, users can
Blue Wheel Fast Fives: Nick Bond
I’m not sure what I expected from someone who’s self-described after-work title is “Turtleneck and Tracksuit Connoisseur,” but Nick Bond’s description of himself is spot on.
Blue Wheel Launches Proprietary Amazon Advertising Technology
Blue Wheel, a leading Amazon advertising agency, has announced the launch of a proprietary Amazon Advertising technology called Companion. “Companion was born out of necessity,
3 Takeaways from Cyber Weekend
2020 has been a year of unexpectedness — and Cyber Weekend was no exception. While parts felt familiar, brands shifted their strategies to account for
How COVID-19 Has Reshaped Q4 and Beyond
The COVID-19 pandemic has impacted the health, finances, and life of the entire world. From heartbreaking losses to small lifestyle changes like wearing a mask,
Blue Wheel Welcomes Peter Kearns as new VP of Amazon
Blue Wheel is excited to welcome Peter Kearns as our new Vice President of Amazon. He will head up our expanding team of Amazon advertisers who continue
