Around the Wheel

The latest digital advertising news, trends, and best practices — from the marketing experts at Blue Wheel.

Head over to the Amazon Academy for Amazon-related thought leadership, resources, and updates.

Advertising vs. Marketing: What’s the difference?

Most will agree that marketing is necessary when it comes to launching, growing, and sustaining an eCommerce business. Potential customers have to know that your

Companion: Blue Wheel’s Answer to Achieving Scalable Amazon Growth

Why eCommerce brands are embracing Amazon Did you know? There are over 300 million Amazon users, and it’s estimated that 80 million Americans are Amazon

What You Need To Know About Influencer Marketing in 2022

It’s no secret that word of mouth is the best form of marketing. The reason why it’s so effective is because of the trust factor.

A picture of a computer with an open web browser on the TikTok website.

How to Decide If Your Brand Needs TikTok

You’ve probably heard of TikTok, and that’s no surprise. With one billion monthly active users, it’s the most popular social media platform in the world.

Apple Mail Privacy & Your Email Marketing

Over the last 10 years, people have been speculating that email is dead. With the rise of social media and marketplaces such as Amazon, you

Blue Wheel Wins Four Stevie® Awards

Blue Wheel was named the winner of two Gold Stevie® Awards in the Marketing category and two Bronze Stevie® Awards in the Management category in

The Importance of Amazon Reviews + How to Improve Your Review Strategy in 2022

When Amazon staunchly committed to becoming Earth’s most customer-centric company, it ultimately made the same decision for you. Because in order to succeed on the

Why are Influencer Prices Going Up?

In 2022, brands are investing more than ever into influencer marketing. It’s become a staple in overall modern marketing strategy, is proven to spread awareness