2021 Cyber Weekend Learnings
Now that Black Friday and Cyber Monday are a week behind us and we’ve all had a little time to take a breather, it’s time
Around the Wheel
The latest digital advertising news, trends, and best practices — from the marketing experts at Blue Wheel.
Head over to the Amazon Academy for Amazon-related thought leadership, resources, and updates.
Facebook Attribution Update [October 2021]
Almost exactly a year ago, Facebook announced that they would be removing their 28-day attribution window. After initially postponing the update, it eventually took effect
Social Media Advertising 2021 Guide
Nearly everyone has had a conversation about how our phones are listening to us and then targeting us with ads for correlated products. We’re not
7 Ways to Find the Best Ad Agency
You can’t trust your advertising and marketing to just anyone. That’s why when it comes to finding the best ad agency, you need to know
How to Choose a Digital Advertising Agency
Choosing a digital advertising agency partner is a tough decision. The research process alone can be intimidating — but add on hearing numerous sales pitches that
How Creative Impacts Your Facebook Ad Conversion Rate
Did you know the average person scrolls through 300 feet of mobile content every day? That’s equivalent to the size of the Statue of Liberty!
Google’s Phrase and Broad Match Keyword Update [2021]
Last Thursday, Google announced that they would be making changes to phrase match and broad match modifier keywords, “making it easier to reach the right
How Do You Find The Right Facebook Advertising Agency?
When you’re looking for a Facebook advertising agency to manage your Facebook ad account, it can be difficult to know where to start. Everyone makes
How Apple’s Privacy Updates Affects Your Facebook Advertising
Apple recently announced their iOS14 update. With this update comes changes to how IDFAs (identifiers for advertisers) will be shared with apps. Now, users can
Facebook Removing 28-Day Attribution Window: What to Do Next
October 13, 2020 UPDATE — Facebook has pushed this test back until 2021. This post has been updated accordingly. Facebook announced that they are making